When you are looking to develop your career as an influencer, an Instagram husband could be a large asset. However, do not assume you need an actual partner who’s good with a camera—or any partner at all.
Not all popular influencers have husbands who like picking up the camera. That’s why lots of them work with dedicated pro photographers. For instance, Arielle Charnas of Something Navy collaborates with photographer Alexandra Wolf.
However, when you do not have that type of budget, you could still depend on a network of support. Aimee Song, who has 5.2 million followers, asks her sister, assistant, boyfriend, or even her dad to snap photos. To make sure she gets a great shot, she gives lots of direction to her impromptu photographers.
Ramirez said that he would hear of people working with their mothers, however, could not think of any examples of Instagram wives taking images for their husbands. This may reflect that influencer advertising is female-dominated. Women shared 83.9 % of sponsored posts in 2017.
However, that does not mean they do not exist. In the vast universe of Instagram influencers, there have to be a few women behind the camera.
Mariano di Vaio, who has more than 6 million followers, is one men influencer. His wife is usually in his images, although it isn’t clear whether she takes them.
But she definitely manages the influencer accounts of their children.
There are additionally queer influencers with supportive partners like Angelis Borges, whose wife Nina makes frequent appearances in front of (and behind) the camera.
Now that you understand you do not need to take the term “Instagram husband” literally, what should you be looking for?
5 things to look for in an Instagram “husband”
There are a few universal qualities that Instagram husbands have in common. When you are scouting for a partner, right here’s what you need.
1. Talent with a camera
An important word here is “Instagram,” not “husband.” You should find somebody who could take wonderful images, which are the key to building a powerful presence.
Luckily, anybody could learn to take wonderful pictures for Instagram. With a little practice and patience (and some editing tools), you could get these high-quality snaps. A few tips: use natural light, try different angles, and take a lot of pictures so you have options.
2. Trust
A powerful creative partnership is founded on trust. Think about it: you are more honest and open with your close friends than with somebody you do not really know. Conveying that authenticity is effective when growing your voice as an influencer.
And having somebody you could rely on permits you to plan for the future.
“We have known lots of people in this industry, and those that seem to continuously enhance each year are those with a solid foundation set by a group and/or Instagram husband behind the scenes,” mentioned Berolzheimer.
3. Supportive
You do not want a relationship like the Instagram husband video, where the job is a large drag for the boys involved. Instead, you want to find somebody who genuinely wants to help your influencer career develop.
And a supportive partner will also result in better content because they will take pride in their work with you.
“The BEST Instagram husbands I’ve met are those that give up their pride and ego and help in every area that they could with their spouse,” mentioned Ramirez.
4. Not afraid of the spotlight
Another necessary quality? Somebody who does not mind sharing in the attention. Your audience will want to see the person taking the photographs. Your Instagram husband need to expect to make an appearance on your account from time to time.
5. A shared vision
An Instagram husband understands that being an influencer is a career. Although influencers make their lifestyle look like fun, it’s nonetheless a job that requires hard work and strategy.
Whoever that partner is, they need to assist you to set and reach your professional targets. Anybody could help you take a single photograph for your account, however, an Instagram husband is in it for the long haul.
Finally, the Instagram husband phenomenon proves that influencer marketing is a rising industry. And if you want to build your own influencer career, now you understand what to look for in a business partner!