Are your Facebook followers frequenting your web site? Would you like them to?
Preserve studying for 5 methods to drive visitors from Facebook to your organization web site.
So listed here are 5 solutions for methods to drive visitors again to your brand web site with out undermining your presence on Facebook.
#1: Make the most of tabs
There are various alternative ways to make use of tabs for the twin functions of participating followers within the Facebook channel and offering related hyperlinks again to your web site. An excellent instance of that is Honda. When customers first land on their page, they’re inspired to Just like the brand however may also simply click on to the Honda web site for more details about any of their autos.
As you create tabs in your page, take into consideration how one can supply customers utility on Facebook however without internet hosting your entire content material in your Facebook web page, particularly when the content material already exists in your web site. The place acceptable, embrace hyperlinks that drive customers again to your website.
Bear in mind you could set any tab because the default landing tab for individuals who haven’t beforehand Appreciated your web page. This fashion you’ll be able to form their preliminary interplay in your page to assist your goals both on and off of Facebook.
#2: Share articles or blog posts
If your business produces content material that’s hosted by yourself website, you should definitely post it to your wall.
Even when there’s a excessive stage of overlap between guests to your web site and your Facebook page, don’t assume that persons are seeing each new piece of content material in your web site. Selling articles and weblog posts is an efficient technique as a result of the content material will likely be consumed in your website however can acquire further visibility via sharing, commenting and Liking on Facebook.
Media corporations are main practitioners of this as a result of they’ve produced a wealth of content material, however you don’t must be The New York Times to benefit from this technique.
Amnesty International USA does an excellent job on their page of posting updates from their web site and blog. Lots of this stuff have generated vital suggestions on the web page. On the identical time, readers are pushed again to the supply, the place they’re inspired to subscribe to a publication and donate to the group.
It’s value noting that along with posting stories to their wall, Amnesty International additionally encompasses a separate tab devoted to its blog. Posts are summarized on the tab, however full post content material will be discovered solely on the blog website.
#3: Use teaser content material
Whenever you post an article (as within the previous instance), you present your followers with a transparent image of the content material being shared. The post will include a headline, photograph and intro textual content. However on this case, I’m suggesting you present solely a teaser to pique the person’s curiosity. Some may discover this a bit sneaky, and it’s not one thing you need to do on a regular basis, however it may be an efficient solution to entice a click on.
Goal does a great job of this on their page. As you may see within the instance under, they’ve posed a query that’s prone to generate curiosity and so they have included a brief URL so it’s not instantly clear the place the hyperlink will take you. Nonetheless, you need to watch out when utilizing shortened URLs as a result of some customers could also be apprehensive. On this case, Goal has their very own quick URL so it may be a trusted supply.
#4: Run a contest in your brand site
Many firms are utilizing contests to have interaction their followers on Facebook, however don’t overlook that contests may also be an awesome software to cross over to your brand web site. Particularly when your contest is greater than a easy giveaway, you might discover it simpler to combine your total brand identity when the promotion lives exterior of the confines of Facebook.
With the best platform you’ll be able to run the competition in your brand website and nonetheless profit from integration with Facebook and different social channels.
Right here is an instance from the airline WestJet. They’re strongly selling the competition on their Facebook page, however the entire interplay takes place on a branded web site the place they’ve full management over the consumer expertise.
#5: Particular gives in your website
Whether or not you might be an ecommerce website selling a sale, a writer offering entry to unique content material or a small enterprise providing a coupon, you canselectively decide the way you current provides in your web site and thru social channels.
It might appear apparent for a procuring web site resembling Gilt Groupe to advertise particular affords to its Facebook followers. However what Gilt does very well is steadiness the content material that it shares on its wall in order that it isn’t all about their gross sales. Theyinclude conversational wall posts, images and polls to maintain their viewers engaged and maintain their page from being merely one massive commercial.
Another choice to think about is offering your followers on Facebook with entry to provides in your web site earlier than selling to different channels. This may encourage individuals to remain engaged along with your model on Facebook, however finally you’ll be able to drive them again to your website.
Managing a number of shopper contact factors can definitely be a frightening activity. So long as you could have a transparent sense of which channels greatest serve particular targets, you may derive profit from Facebook advertising and marketing with out sacrificing the funding you’ve seemingly made in your website.