Are you maximizing the advertising and marketing energy of your Facebook page? Wish to know how?
There are a number of lesser-realized options on and round your Facebook page that may be optimized to greatest replicate your brand.
Let’s break down your web page visually into 5 main elements to grasp finest how you can optimize your Facebook page:
#1: Featured Photos
Any picture you add to your web page mechanically flies as much as the featured photo feed, a row of 5 pictures that can change place each time a customer lands on the web page. We’ve seen examples of some manufacturers getting creative with this panel and utilizing it for branding. However as a result of you need to account for the images altering order every time the profile is refreshed, you may need to provide you with branding imagery that continues to be constant it doesn’t matter what order it’s considered in.
It’s worthwhile to think about the way you need the strip to look to your guests. A set of random images of individuals within the distance might not seize guests’ consideration. Optimizing the pictures within the strip and choosing solely closeup pictures of your staff or your merchandise could offer you a brand new alternative to have interaction visiting customers.
Let’s take a look at some examples of attention-grabbing makes use of of the picture strip by manufacturers:
#2: The Left-Side Hyperlinks Panel
All Facebook pages have a panel of links on the left-facet navigation which, when clicked, open the appliance in tab view, proper within the fan page.
Each fan web page comes with three default purposes native to the Facebook platform: Wall, Info, and Photographs. Of these three, solely Photos is removable—Wall and Info are obligatory to take care of a web page.
You possibly can set up as many different applications to your web page as you need, in fact. Most will both be third-party purposes like promotions or functions you create your self utilizing iFrames.
It’s vital to notice that there’s a idea ofabove or beneath the fold inside the hyperlinks panel: solely eight hyperlinks are seen to guests at first. To see more, customers have to click on “More,” and that’s one thing we are able to’t at all times depend on folks to do. For that reason, you wish to be sure you’re displaying an important tabs above the fold, within the high eight hyperlinks.
Beneath is an instance of a web page, for the North Face, the place among the most fascinating tabs are hidden beneath the fold, a results of which can be that scores of customers may not stick round lengthy sufficient to seek out and interact with them:
When the “More” button is clicked on the North Face web page, three extra tabs are revealed, all of that are customized-created, together with the one pictured above. This tab accommodates a effectively-designed interactive web page with video.
#3: Rolling Suggestions
Once you’re logged in as an administrator of your web page(s), Fb shows useful rolling suggestions with each publish you make. This makes it very straightforward to see traits of interplay in your web page by content material kind, time of day or frequency. This additionally makes it simpler so that you can assess the way you’re doing over time (moderately than analyzing these specific traits inside “Insights,” which doesn’t present what sort of message it was, like a post with a photograph, or a submit containing a hyperlink).
The numbers gained’t present for about 12 hours after you post, because the EdgeRank algorithm is still working to determine how a lot attain your post will get. As soon as a baseline attain has been decided, based on the preliminary hours of recognition your publish has garnered, the numbers will present up and might change over time as extra (or fewer) individuals work together along with your web page.
Let’s assess some traits I can be taught concerning the fan web page I administer for Wildfire Interactive within the screenshots under:
Within the screenshot above, each posts, which had been made at some point aside, are profitable by the usual of suggestions I’ve gauged over time for this web page. However now I do know that after I invite my viewers to share and publicize details about their very own companies, they love to do it and can go away this info within the comments. Nonetheless, fewer of them select to go away opinions in regards to the video produced by the fan page utilizing comments, as a substitute preferring to specific a like, which requires much less work.
In each situations, the attain was very related, however the chance to publicize their very own fan pages impressed markedly increased interplay and suggestions from followers, whereas simply asking for his or her opinion achieved extra clicking Like with much less commentary.
#4: Featured Likes
Beneath the left-hand hyperlinks panel, there’s a group of 5 Featured Likes, which can show as much as 5 different brand pages you’ve gotten appreciated whereas logged in “as web page.”
Together with the newest brand page redesign in February, Facebook launched new login choices which permit customers to browse Facebook as their private account or as a web page (that they administer). The excellence is that once you depart comments and like issues, you’re both tying that exercise to coming out of your private profile or your skilled brand profile. On this approach, manufacturers can like pages and go away feedback because the brand itself, with out bringing the individual behind the brand into the combo.
Now that you’ve got the chance to express the voice of your brand on this manner, think about how you possibly can add to the reflection of your brand by selecting which 5 featured pages your model likes. Whereas the Featured Likes default to biking randomly by way of all of the pages your brand has appreciated on every web page refresh, you too can set the 5 “featured” pages in your settings in order that they don’t rotate.
Listed below are some examples of pages that relay totally different messages with their Featured Likes pages:
To set your 5 pages in order that they don’t change or rotate when your brand’s web page is refreshed or revisited, you’ll want to pick out the featured pages inside your web page settings, as pictured within the screenshot under:
#5: Wall Tab Layouts Can Be Totally different
Facebook permits web page directors to decide on the default wall format for guests, between the chronological “Most Recent” and simply posts made by the web page, “Page.” If the choice is chronological, customers touchdown on the wall will see each interplay made on the web page, together with web page posts intermingled with fan posts.
Within the instance screenshots beneath, you possibly can see that Joe’s Crab Shack, which has the Chronological view set because the default, has a blended bag of commentary from followers straight on the wall, which isn’t probably the most partaking advertising and marketing messaging for brand spanking new and returning guests to return throughout at first sight.
If, as a substitute, Joe’s Crab Shack modified the default wall view to “Joe’s Crab Shack Official Posts,” the feed considered by guests to the wall would, by default, be the one created by Joe’s itself—with catered advertising messages and pointed standing updates, encouraging followers to go to and work together, as seen beneath:
Now you’re armed with 5 methods you may optimize your fan web page utilizing accessible Facebook features.
What do you suppose? What’s the primary change you’re planning to make? Share with us within the feedback part beneath. Perhaps you’ve gotten some suggestions for enchancment all the neighborhood can recognize!