6 Facebook Ad Image Methods that will Push your Click-Through-Rate to the Moon

Are your Fb advertisements focused properly? Do you’ve nice content material however are nonetheless struggling to extend your Click on-by-Rate?

On this article I’ll clarify six finest practices for choosing Facebook Advert photographs. I’ll check out six examples the place these greatest practices have been utilized, and one the place they’ve been ignored fully. This provides you with a transparent concept of what works and what it’s best to keep away from in any respect prices.

Table of Contents

Facebook’s Personal Advert Picture Greatest Practices

Under are Facebook’s three ad image best practices. See what you assume:

Select a picture that’s straight related to your services or products
Use a picture that’s vibrant and eye-catching, even when seen at a small dimension
Keep away from photographs which have many small particulars or textual content and go for one thing easy as a substitute

To be completely frank I solely agree with two of Facebook’s advert picture greatest practices.

As you effectively know (and I’ll debunk within the “Youngsters and Pets’ part beneath), it’s by no means important for Facebook advertisers to decide on a picture immediately related to their services or products. An image of a totally unrelated tiger is simply as eye-catching (if no more so) as an image of the cell phone you’re promoting.

And whereas I agree your photographs ought to most positively keep away from small particulars, textual content is usually a nice eye-catcher. For example, the phrase ‘FREE’ emblazoned in orange throughout a blue background will certainly catch a Facebook consumer’s eye. Worth Propositions (see under) additionally work nicely.

Vivid and crowd pleasing? Now that’s completely 100% important.

Dimension and shape

Dimension:

Earlier than we check out some picture examples, be certain your picture is the appropriate measurement and form. For all advertisements, Facebook recommends your picture be 1200 pixels broad, and no smaller than 600.

Nonetheless, as most companies are operating proper-column adverts I’d prefer to say Facebook’s finest practices listed here are once more a bit ridiculous. A 144 x 72 pixel-extensive picture (beneath on the precise) appears precisely the identical as a 1200 x 600 picture (under on the left) while you shrink it down 800%.

In case you have been questioning, Facebook now permits the same image for use in each desktop and cell promoting.

Shape:

As I’m certain you’ll discover with Healing Paws Veterinary Care under, your picture additionally must be in panorama (and much much less detailed as properly).

Six Advert Picture Greatest Practices

1. Joyful people

The picture that has proved to transform greatest in Fb adverts is of a happy woman wanting instantly on the digital camera. FortisBC makes use of this technique beneath, just by exhibiting a lady (and her child) having fun with their firm’s product.

How you are able to do it:

Retailers can have a contented lady modeling their product
Service-based mostly companies can present a cheerful girl who has benefitted from their service (like FortisBC’s picture above)

2. Colour

It’ll come as no shock that Fb’s shade scheme is blue and white. In case you make use of the identical colours your advert will mix into the Information Feed and folks’s already drained eyes will skip over it.

Robust Mudder does this with smiles and eye-grabbing orange beneath:

How you are able to do it:

In case your product picture, emblem or mascot is blue take a page from Koodo’s e book above and make a vibrant background or border
Make sure the background or border you select contrasts with the picture itself
Entice the attention with a brilliant colour and encourage a conversion with an ideal CTA within the title or copy

3. Logos

An simply-recognizable emblem could not entice the attention in addition to a lady, loads of colour, a child or a pet, however over time they’ll encourage conversion as Facebook customers see it persistently and infrequently.

Hunter Boots, under, prominently options their emblem to extend business recognition, and, as they’ve solely focused it throughout the space they’ve branches, it’s precious business recognition.

How you are able to do it:

I’d advocate utilizing Facebook Power Editor, making a marketing campaign, and having one in all three Facebook ads be your online business’ emblem
This lets you fight a low CTR with ad rotation whereas nonetheless rising business recognition of your brand
In case your emblem is of course blue or colorless, you should definitely use a colourful background or border

Solely use your small business brand in case you are assured that your viewers will acknowledge it. In any other case Fb customers will skip over one thing they don’t assume is expounded to them.

4. Value Proposition

A transparent and strong worth proposition is an effective way to draw the attention. Naturebox, under, makes use of superior colours in addition to the phrase “Free” to seize consideration:

How you are able to do it:

Run a contest and put the prize throughout the picture: ‘Win a $250 present card’
Give a worthwhile takeaway from an eBook or information: ‘Convert with A/B Testing’

You should definitely nonetheless embody colour inside your picture. A fantastic worth proposition will enhance click on-by means of, however won’t appeal to the attention with out shade.

5. Kids and Pets

As two of the top five most-shared photos on social media, pets and kids are all the time a protected guess in your Facebook advert picture.

Telus and AdRoll have chosen a cute cheetah and baby beneath. Each photos actually convey house the truth that your picture certainly not needs to be clearly related along with your services or products.

The objective of your picture is to draw the attention, go away the message to your title and advert copy.

How you are able to do it:

Discover a picture of a child or pet together with your product
Provide you with a picture which works with the title
For example, in case your product is an A/B testing e book, how a couple of image of twins in numerous hats?

6. Humorous or Odd

Relying on your corporation’ viewers, using a humorous or odd picture can critically enhance your conversion charges. Not solely do they appeal to the attention, they encourage your status as a enjoyable, informal model. If that is what you’re going for as your Fb business persona, go together with it. If not, steer clear.

BarkBox has discovered an ideal picture beneath. It’s eye-catching and likewise promotes their product (because the canine appears fairly completely satisfied together with his BarkBox).

How you are able to do it:

Use a enjoyable picture, like a cute pet or child along with your product
Use a picture that appears barely off or exaggerated to trigger Facebook customers to do a double-take and interact

Asking your Fb Followers for consumer-generated content material (by way of a photo or Pinterest contest as an illustration) is nice for uncovering humorous, fascinating, or inspiring pictures.

Testing

Understanding the highest six picture classes for Facebook is extraordinarily priceless, however it is best to nonetheless check your particular person photographs to make certain you’re getting the very best response charge.

BlueNile is cut up testing the commercial beneath – altering solely the picture to see which individuals reply greatest to.

How you are able to do it:

Use Power Editor to create a marketing campaign and, inside it, create two ads
Run the primary commercial for a set time period, taking cautious notice of its metric performance inside Facebook Insights – this commercial is your ‘Control’
After a set time period, publish the following commercial, altering the picture, title, copy or Call-to-Action
Watch its metric efficiency for a similar time period to find out which variation carried out one of the best

If you happen to really feel an commercial must be performing properly, however isn’t, strive altering its targeted demographic earlier than throwing it out.