YouTube is an awesome platform for social media education—you have got interviews with the best in the business, tutorials on the newest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail.
To save you time, we hunted down the perfect YouTube channels for social media marketers. Let the learning begin.
1. Moz: for SEO tips and strategy
Moz is a search engine optimization (SEO) consulting firm, so naturally, they focus on using SEO for business. For those who do not have the time, the software firm’s YouTube channels gives “The Moz Daily SEO Fix”—quick one to two-minute tutorials on topics like the way to identify keyword search opportunities and SEO tips for pictures.
You will also hear from Rand Fishkin, Moz’s CEO, who hosts a “Whiteboard Friday” video each week. With a friendly demeanor, Fishkin goes through otherwise complicated concepts and serves up actionable tips.
2. Unbounce: for better conversion rates
Unbounce sells software that helps companies build landing pages—no coding necessary. Their YouTube channels share educational videos on conversion: A/B testing, the way to optimize conversion rates via design and content, and what you should find out about creating a proper call-to-action.
Unbounce’s channel also features speaker shows from their renowned Call to Action Conference. You will hear from industry experts like “the Queen of Facebook” Mari Smith and Sprint.ly CEO April Dunford, about how they get their content to convert.
3. Likeable Media: for advice on running a business
Likeable Media is a social media agency based in New York. They have helped brands like Verizon Wireless and JetBlue curate, create, and connect via digital branded content. Right here, you will find some of the best tips about social media marketing and the way to navigate the workplace from Likeable’s CEO, Carrie Kerpen.
Kerpen shares the newest on industry trends and also discusses what itis like to be a working mom, for instance. As a female CEO, Kerpen interviews other women in tech like Lisa Clyde, global head of consumer and retail investment banking for Bank of America Merrill Lynch.
4. Video Influencers: —for ways to win with social video
Spending on social video advertising grew 130 % in 2017 with no signs of slowing down.
Video Influencers is your go-to source for tips for social media advertising with video. Videos are hosted by Sean Cannell and Benji Travis, who both have backgrounds in video: Cannell runs Think Media TV and Travis is married to YouTube beauty star, Judy Travis, and often appears in her videos.
This channel digs into YouTube and video marketing strategies review the newest in video gear and features interviews with social media leaders like Gary Vaynerchuk.
5. TED Talks: for inspiration
TED Talks is your source for ideas and innovation, as offered by experts in a wide variety of industries. TED stands for Technology, Entertainment, and Design, however, today, speakers discuss anything from human existence to what is it like to be a prisoner in North Korea.
With such a broad range of topics—delivered by highly effective presenters—TED Talks is one of the greatest places to get inspired. When you’re searching for the top TED Talks for social media marketing, here’s a list of our favorites.
6. Hootsuite: for social marketing tips, strategies, and advice for any skill level
Hootsuite is the place you will find social media education for beginners to expert social media practitioners. For instance, when you’re just beginning to use social media for business, they provide an introduction video course:
They also cover more advanced social media tactics, like social selling and social advertising.
Their channel is also chock-full of buyer success stories, Hootsuite dashboard training, and shorter videos that break down social media tips for you to easily watch once you’re on-the-go.
Above all, our YouTube channels are here to help you #KnowYourSocial.