When you’re on SoundCloud, and also you want to know promote your music digitally, you’re going to need to be ready to put your self out there. Whereas SoundCloud itself is a wonderful music promotion tool, and I’ll take a look at that in this article, it works greatest when it’s being used alongside other on-line advertising and marketing ways.
This post willto provide you seven methods to promote music on SoundCloud. Read all through for our typical featured track right here in SoundCloud marketing articles written on Build My Plays!
Easy methods to promote your music on SoundCloud
Techniques to use on SoundCloud itself
I needed to take a look at techniques and tips that you’ll use on SoundCloud’s platform first. Getting your SoundCloud account in the very best form before moving off of SoundCloud ought to be your precedence.
Using SoundCloud Pro
When you begin using SoundCloud’s Pro, or Pro Unlimited accounts, for as little as $5/month, you’ll wonder why you ever thought the free choice was one. The Pro account permits you to see essential information, such as:
- The place your followers are in the world.
- Where your followers are playing tracks from on-line.
- Which apps, pages, and social networks they’re using to access your tracks from.
- Which cities you are most popular in.
Each bit of information allows you to grow your understanding of the place your advertising and marketing efforts are succeeding, the place they’re failing, and how to better promote your music on-line and off.
As an example, let’s say the you find out that two cities over is playing your latest track usually. Have you performed a concert there lately? No? It could be time. Now let’s say that your songs are being played far more often on Fb than Twitter. You may modify your ways to push more people to share on Facebook where you’re already succeeding, and take a look at why Twitter isn’t getting you outcomes.
Using SoundCloud Promoted Tracks
You can consider Promoted Tracks on SoundCloud as being just like other ‘Sponsored Content’ you’ll come throughout on Fb or Twitter. You can only get it by turning into a SoundCloud Partner after signing up for a SoundCloud Pro account, however when you start using them you will notice their value.
The beauty of Promoted Tracks is that they aren’t exactly like those on Facebook or Twitter. The variety of times I’ve been pressured to look at a local financial institution’s half-hearted tweet is fairly high. But on SoundCloud persons are already looking for music, and also you’re being shown to them whereas they’re searching for it.
Including on some SoundCloud plays to the tracks you use on Promoted Tracks may get you unbelievable outcomes. Along with your social proof climbing higher with every play, your chances of somebody who has never heard of you before playing your songs may also improve dramatically. Promoted Tracks without plays don not get played, it’s an all too frequent problem. Luckily, you can be proactive and use our SoundCloud plays service before you spend that cash on your Promoted tracks.
Tips on how to promote your music off SoundCloud
Live on-line performances
Many musicians are making most of their cash off of live performances. The distinctiveness and immediacy of a live performance can not be downloaded – however a portion of it may be live streamed. A software like StageIt.com lets you control when your live concert events, rehearsals, and practics are streamed live on-line.
Not like using a Google+ hangout or YouTube Live Stream, StageIt allows for a virtual ‘Tip Jar.’ Now your followers even have the chance to tip you on your performances. And you don’t even need to break out the total fireworks stage show for it to be efficient. The shows are better the more intimate they’re.
If the Internet has performed something it’s break down limitations between people of differing classes. Musicians are now not untouchable golden gods just like the hard rock bands of the 70s. They’re accessible via Twitter, sharing their private images on Instagram, and ranting on Facebook. Use StageIt for your rehearsals, practices, or studio recording sessions to provide your fans the additional access they crave. Push them to SoundCloud at the finish of every unique performance and watch your plays grow and grow.
E-mail advertising and marketing continues to be effective
I still subscribe to, and reply to, e-mail advertising and marketing from a few of my favourite bands. I actually sit up for the messages that I get from Brian Setzer and Green Day. I really feel like an insider, with knowledge that the typical fan doesn’t have.
That is your excellent chance to actually create an air of “This is a MUST open” by commonly including sneak peeks at tracks in your emails. SoundCloud makes it simple to embed your tracks in emails, making it simple to present your followers that extra level of knowledge.
Tools I like to recommend for constructing better emails than the kind you send to your mother include AWeberand MailChimp. Each give you the possibility to build your e-mail marketing list, handle your lists, and create emails with incredible looking HTML constructed options.
Joining and actively taking part in on-line boards
The most well-liked on-line forums for promoting music embrace:
- Quora
- Harmony Central
- MusicDiscussion
Each has its own little distinctive quirk. I’d take the time to look at your style of music and decide which platform attracts the most followers of your type of music.
I’d completely not recommend that you simply join each one, create a profile, and dump SoundCloud tracks on them everytime you feel like it. Instead, give attention to the most important and most related forum and actively take part just like everybody else. Include hyperlinks to your SoundCloud account in your profile, and put them out there once they match into the conversation. It takes time, but that’s the way you make real followers.
Promoting your music on social media
Sure, I know you’re already doing this. Almost every social media website consists of simple methods to share your SoundCloud tracks. However are you aware that you can use standard advertising and marketing ways, the type used by brands, to promote your music on social media?
You may build links to your SoundCloud account in every of these platforms in some way, if indirectly having your tracks played inside the social media website itself.
Creating YouTube videos that aren’t music videos
Each musician on Earth is pushing out music videos on YouTube. It’s an absolute no-brainer of a move for your music advertising and marketing. Every thing from Beyonce level professionally styled videos, to one thing you shoot your self on an iPhone, can succeed on YouTube.
The chance that you simply’re missing out on is creating videos which provide extra of these ‘behind the scenes’ content types. Listed below are just a few concepts to run with:
- Discussing your music equipment. If there’s one factor musicians like to speak about, and followers that are need to learn about, it’s what you use to make your music. Discuss your guitars, your mixer, the amp you’re utilizing within the studio versus reside, and on and on. Attempt to follow up on a few of the questions that can come up within the comments part.
- Film your studio session and clarify the way you recorded a brand new track, or what impressed it. This can be a nice ‘rainy day’ video for followers.
- Make a journey out to the local music retailer and film your self making an attempt out new gear.
- Conduct your individual interview, answering the questions you really want, and even take questions from followers and provides them a shoutout within the video.
The way you’ll promote your SoundCloud is by including a link to it down within the description and using a call to action within the video to go visit. Cross promotion is so necessary with people using tools everywhere in the Internet, and also you want to get them following you as often as possible. On this example, you’re using your established YouTube viewers, and YouTube’s excellent SEO, to send audiences to your SoundCloud account for another follow there.