Distribution is the best way to make songs go viral. However, how do you do it effectively? How can you avoid some common mistakes musicians usually make?
There is a lot of confusion about Music distribution, about what it means, about how it works, and about how to do it right. Music distribution has changed dramatically since the Digital distribution has appeared.
So it’s time to make clear some of the confusion for all…
Here are 7 common mistakes musicians usually make that you need to forget.
1. Physical Distribution is Dead
Many individuals will let you know that physical is dead and digital is the future. And they’re right… sort of…
Streaming and digital downloads are the most popular method of access to music. However, that doesn’t mean NO ONE buys vinyl, cassettes, CDs or other physical formats anymore.
Actually, physical sales still account for 39% of recording industry income. And waiting around for enough streaming royalties to roll in may take a while when you’re an independent artist.
My point is that if somebody wishes to purchase your physical release give them the choice! Income from physical releases can add up much quicker than streams.
Don’t believe the hype concerning the death of physical. Physical revenues are gonna be around for some time. Diversify your releases, tap into the suitable viewers, and earn money for your music digitally and physically.
2. MP3s Are All I Need
MP3s are really nice. Their small file sizes and ‘streamability’ are large assets with regards to digital platforms.
However, when you’re serious about distributing your music right you NEED high-quality WAV masters. Actually, almost major platforms—like Soundcloud, Spotify and Apple Music—require or encourage high-quality WAV files for all submissions.
Audio Format guidelines for distribution:
- 16 bit (sample size)
- 44.1 kHz (sample rate)
- 1411 kbps (bit rate) stereo WAV files
Beginning with HD 24-bit WAV mastering provides you with exactly what you need to add to each major platform.
3. My music isn’t good enough for distribution
Believe it or not, Distribution can really be a part of your creative process. Distribution doesn’t just mean access platforms like Soundcloud or Spotify.
Working your own DIY SoundCloud web page, or importing your tunes to YouTube, is distribution too. Your DIY distribution channels are helpful instruments for perfecting your tracks before distributing with the majors.
Share early and get feedback. When you sit in your studio stressing about whether your tracks are good enough to share or not, your music won’t ever matter… ‘Cause nobody will hear it.
Be transparent about demos and sketches of tracks you’re engaged on. Use the input you get from audience and listeners. So if you do move into larger distribution channels you’ll be coming right.
4. Distribution means sitting back and getting paid
With regards to distribution ‘set it and forget it’ is as far from the reality as it gets.
Always keep in mind: Your music distribution is simply as great as your music promotion.
Meaning staying engaged with your followers and viewers as much as potential. One of the best ways to do it is to make distribution PART of your promotion.
Construct hype around your tasks. Hold your viewers up to date about what you’re engaged on and be transparent along with your process.
So that if you do upload to the large distro platforms, your streaming hyperlinks might be additional juicy for your viewers. In case your promotion is good then your distributed music will really get listened to.
5. Distribution and publishing are the same things
In music, distribution and publishing are 2 very different ideas.
Music Distribution will get your music into the ears of all these music enthusiasts and potential followers out there. It’s how your music goes out of your studio to the remainder of the world such as streaming platforms, physical releases, and album downloads.
Music Publishing is the way you earn money for all these locations your music is being played—normally in the type of royalties.
Publishing additionally covers placements and syncs. Placements and syncs are when your music is used commercially like ads, video games or films.
Check out our guides on Music Publishing and Music Distribution to be taught more. Realizing the difference is necessary!
6. Distribution Platforms make my music Findable
Distribution platforms make your music available. However, they DON’T make your music findable. That half is up to you.
Every platform has their own distinctive tagging system. Analysis of the tagging programs on the platforms you’ll be utilizing the most. Correct tagging will make your music findable within every platform.
Tags will vary relying on the platform. However, some necessary tags to remember are:
- Year
- Genre(s)
- Collaborators, co-producers or co-writers
- Record Label
- Launch Date
- Album title
Trace: Artist name and song title will not cut it anymore…
7. Distribution Platforms will automatically promote my music
There are other methods to make your music findable quicker too. Playlisting has developed into a key method to get your music heard.
Spotify playlists are especially helpful for promoting your own materials. Make a playlist of stuff you’re impressed by, put your own music in it, and share it via your social media channels.
This can improve your streams and make your music more visible on the platform. Collaborating with other artists on a playlist can also be an excellent method to achieve visibility.
Tastemakers usually search playlists to search out the next greatest sound. When that super-aficionado comes looking, your music must be there.
Constructing your own voice as an influencer via playlists will pique the interest of potential followers and provides enthusiasts a greater understanding of the place your music comes from. It’s a win-win.
Streaming platforms could be distribution channels AND promotional instruments. To become involved and make your music findable.
Distribute and Contribute
Distribution means getting your music on the market. However, it’s not a one-size-fits-all process.
Successful distribution is the sum of all the other work you do—like discovering your best sound, selling your music, and constructing your visibility.
The future of sensible distribution is a willingness to adapt to an altering industry. However, with the right perspective, holding your music forward of the curve is feasible. Hope some tip will let you avoid some common mistakes musicians usually make.