7 Ways to Grow Your Instagram Following in 2022

Last Updated on August 8th, 2022 at 2:26 pm

grow instagram

With Instagram’s continued growth, you need to ensure your business is growing along with it if you want to succeed online. If you want to build an effective Instagram following, you have to put in the time and effort it takes to make that happen. By following these seven tips on how to grow your Instagram following in 2022, you’ll start seeing results in no time.

7 Ways To Grow Your Instagram:

Grow Your Instagram

1) Optimize Your Instagram Profile for Instagram Explore and Search:

A good profile picture is important for engaging with your audience and helping them recognize you. Make sure it’s clear, legible, and super-appealing. In addition, focus on choosing a name for your account that reflects who you are as an individual or brand. It should be short and memorable, but not too long; aim for under 15 characters (this might seem like a lot, but trust us, it isn’t). Finally, don’t forget your bio! This is where you can introduce yourself and give followers a little more information about what they can expect from your posts. Add keywords in your bio so people can find you more easily. For example, if you’re a travel blogger, include words like “travel” or “adventure.” And make sure to link to your website or another social media platform so people can learn more about you.

2) Create Compelling and Engaging Content:

Your content should be eye-catching and engaging, but most importantly, it should be relevant to your target audience. That means posting photos and videos that they’ll actually want to see. Figure out what kind of content your followers respond to best and try to post more of that. Also, make use of Instagram’s various features, like Stories, Reels, and Live. These can help you add variety to your content and keep things fresh.

3) Allow People to Remix Your Instagram Video Content:

Video is a great way to engage with your followers and communicate your message. But sometimes, creating original video content can be time-consuming. Instead of starting from scratch, try repurposing existing content or using user-generated content. For example, you could create a reel of your favorite user-generated videos or use clips from live streams in your IGTV videos. This is a great way to add variety to your content and get people involved in your brand.

4) Engage With Other Accounts:

If you want to grow your Instagram following, you need to engage with other accounts. That means liking and commenting on their posts, tagging them in your own posts, and sharing their content. This will help you get on their radar and might even result in them following you back. But don’t just focus on big accounts; smaller micro-influencers are often more engaged with their followers and more likely to return the favor.

5) Use Relevant Hashtags:

Hashtags are a great way to get your content seen by more people. When people search for a specific hashtag, your content will show up in the results if you’ve used that hashtag. So, using relevant hashtags for your brand and content is important. But don’t go overboard; using too many hashtags can make you look spammy. A good rule of thumb is to use between 3 and 5 hashtags per post.

6) Run Instagram Contests and Giveaways:

Everyone loves a good contest or giveaway. And they’re a great way to grow your Instagram following. When you run a contest or giveaway, be sure to include a call-to-action in your posts, so people know what they need to do to enter. And make sure the prize is something your target audience would actually want. This will help you attract more entrants and, as a result, more followers.

7) Collaborate With Other Accounts:

Collaborating with other accounts is a great way to reach a new audience and grow your following. When you collaborate with another account, you essentially borrow their audience. So, choosing an account that’s relevant to your brand and has a similar target audience is important. There are a few different ways you can collaborate with other accounts. For example, you could do a shout-out exchange, guest post on each other’s blogs, or host a joint giveaway.


Instagram is a great platform for promoting your brand and connecting with your target audience. And if you want to grow your following, you need to put in the work. Use these tips to attract more followers and get more people interested in your brand. Don’t forget to be creative, engage with other accounts, and use relevant hashtags. With a little effort, you can see a big return on your investment. So, what are you waiting for? Get started today! Do you have any other tips for growing your Instagram following? Share them in the comments below!

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