Have you ever built a loyal following around your merchandise? Have you ever been gaining followers steadily on social media? Already consistently putting out good content on your blog?
Then maybe it is time to move on to video marketing (Youtube strategy).
Video provides a whole new dimension to your marketing combine. Done properly, you could use video to add depth to your product’s options and stories, tell the history of how your firm has come to be, or explain how your product could be used in methods that can’t be captured in web copy or in print. And that translates to more sales. According to MultiVisionDigital, a video production firm, customers are 64% more likely to buy a product after watching a product video.
When your product is just too cool, otherwise you want to ensure that people really get the best use out of it, it is time to grab a camera.
Before we get too deep into the specifics of video and YouTube strategy, it’s necessary to know that you don’t need a viral hit to see outcomes. You’re telling a story about yourself or your merchandise, not producing a viral hit for personal fame. Concentrate on engagement, not on simply getting a huge number of views.
In the meantime, here is YouTube strategy that gets views.
1. Shoot Short Videos
According to one recent analysis, YouTube videos under 2 minutes in length get nearly 50% of all views. That needs to be no surprise. Nobody desires a long slog via the entire history of how your store was founded or every detail of where your product was sourced. Don’t rush what you must say, however, it’s better to err on the side of brevity when possible.
There’s another great purpose that you need to tell your story succinctly. YouTube has recently made an opportunity in its rankings algorithm to favor videos that engage viewers. So videos which are usually watched until the very end will be given better visibility than videos which are abandoned early. Take this as another reminder that the standard of engagement is more necessary than the number of views.
All of the more purpose to keep your videos short and to make every detail relevant.
2. Create a Branded Channel
Unless your video is really a one-off, when you make Youtube strategy, you need to set up a dedicated store channel.
Not only does it look more skilled for a video to be coming from an account with your store name (rather than, say, frednelson86), you will have a more active web presence. Having your own YouTube channel provides you with yet another method for people to search out your merchandise. Upload a banner, and your logo, to make it even more skilled.
For greatest outcomes, segment your videos so that viewers can better discover what they’re looking for. You could organize your videos into different playlists and into different series. Think about segmenting them along the lines of product options, the history of your store, tutorials for your merchandise, or something else you’d care to share.
Beardbrand, an online store that provides “grooming kits for the urban beardsman,” is a good example of a channel that has checked all of the boxes of an amazing channel. Take a look specifically at its logo placed right in a banner advert and its series of reviews and tutorials. Also, try its advice series on how to be a more free individual; these videos are entertaining and offer one more method to connect with the merchandise. Eric Brandholz, the owner of Beardbrand, has used YouTube to introduce not only his merchandise but also to dispense personal advice. With over 10,000 subscribers, it is a clear success story.
3. Be Constant With Content Production
A well-designed channel is not much use if there’s no content.
In case you select to do YouTube strategy, it’s greatest to be committed to the long term. Think carefully about whether you could commit to posting regular content, and then come up with a multi-pronged strategy to engage viewers.
When you decide that it’s worth it, be consistent about posting. Keep in mind, YouTube is a social media channel, and similar to other types of social media, long periods of silence are no fun.
You could decide on the frequency of posting. We suggest a video once a month, or once every two weeks when you can handle it. And once you figure out something that works, commit to it.
4. Use Analytics to Understand What Works
YouTube gives a wealth of data on your video performance. Take full benefit of it.
The data is almost comprehensive enough for you to know exactly what works and what does not work.
Look it via to figure out how to monitor your views over time, uncover a breakdown of your sources of traffic, and analyze the demographics of your subscribers.
(Analytics on Audience Retention.)
5. Use Annotations to Keep And Engage Your Viewers
These little boxes that pop up as commentary or ‘Subscribe’ links? They’re known as Annotations.
Annotations are a YouTube function that allows you to put text and links over your videos. These could be humorous interjections, after-the-fact comments, appeals to subscribe, or links outside of YouTube. Used properly, annotations can provide you a boost in subscriptions and views.
It’s simple to add them to your videos. Simply go to your Video Manager, select the video you want to edit, and utilize the down arrow on the Edit button to enter the Annotation manager.
There are 2 general kinds of annotations available. The first is little speech bubbles that appear as interjections or commentary on the video. You could adjust their font, box size, and length.
The second sort of annotations is active links. These are further broken down into different categories. You could link to another video, to your channel, to a fundraising cause, or to a specific playlist. You might also direct people to subscribe to your channel; subscribers get notified every time you post a new video. You’re also able to link to external sites, however only websites that you own. You’ll need to associate your account via Google Webmasters to confirm that. YouTube gives more detailed instructions for posting external links here.
Caution: Be careful about including too many links and text boxes in your video. They begin losing their effectiveness if they begin to clutter. Keep in mind, your viewers are here to watch a video, not to read a book. We recommend a light touch: a few note boxes right here and there, a subscribe button, and maybe a link to your store at the very end.
6. Advertise with AdWords
You could also promote your videos via paid advertising. YouTube is owned by Google, and so it is simply a matter of utilizing AdWords for Video.
You’re able to advertise on three domains: as a pre-roll advert before the videos that people watch; as a banner advert once you’re browsing the web; or as a promoted video when people find similar videos on YouTube.
Similar to Google AdWords, you’re able to choose your daily budget and select the demographics for your viewers.
Most importantly, you should have a fine sense of the relevant keywords. In case you’re already utilizing Google AdWords to promote, you could want to just tweak your campaigns for video advertising.
7. Regular Tricks Still Apply
Treat your videos as you would a blog post, and propagate it via all your channels. So: tweet it, Facebook it, and blog about it. Don’t expect it to go viral, however, that does not mean that you should not actively promote it. Share the video out on social media, reach out to bloggers to link to you, and just attempt to discover it the viewers it deserves.
Keep in mind that YouTube is a search engine, and just as you’d search engine optimize a blog post, you need to search engine optimize a video. You’re familiar with the rules by now: a compelling title, a thorough description, the right keywords, and all the rest.
Just as you’d encourage people to follow you on Fb and Twitter, you could encourage your viewers to check out your other videos or subscribe to your channel.
And remember: the most thorough SEO work won’t save a terrible piece of content. The best way to rank well is to concentrate on creating compelling content that people want to link to.
Conclusion
Remember that while YouTube is the biggest video distributor, Vimeo is another great choice for video hosting and distribution.
Stay tuned for a future post on e-commerce shops doing video marketing right.