Let’s look at some good Facebook Live video ideas.
Use any and all of those ideas when you are looking for some inspiration and want to give your audience some good and fascinating content.
1. Holidays, trends, and special events
Jumping on a trend is a good way for your brand to dive into the conversation.
This can be a holiday, a topic making headlines or the newest meme! As long as it’s related and helpful, you could make it the focus of your live stream and people will tune in.
International Women’s Day provided a good reason for London’s The National Gallery to dive into the history of a particular painting from its collection in a Fb Live broadcast.
The video eventually got over 27,000 views — an impressive audience for an almost 12-minute, fairly academic discussion of 1 work of art. So, it is one of the best Facebook live video ideas for you!
2. Q&A and interviews
Fb Live gives a good platform to interview an industry leader. Not only could you stream out the entire thing to your audience, but viewers could also ask questions via the comments.
This offers you a chance to engage your viewers by answering their questions and providing useful content.
All you need is a host and a willing and fascinating guest (or several). The audience could join in and ask questions in the comments, making the experience interactive.
Author and podcaster Adam Grant frequently interview fascinating people, from astronaut Scott Kelly to Sheryl Sandberg to Malala Yousafzai. He often shares these as live videos on his Fb Page.
Adam’s live interview with relationship expert Esther Perel racked up 164,000 views.
3. Breaking news and announcements
We mentioned before how vital it’s to jump on trends. That’s what makes streaming news and announcements so great on Fb Live.
Similar to news organizations, brands could live-stream breaking news — as long as the “news” is related to your audience, of course.
America’s Next Top Model uses Fb streaming to get followers involved with the show throughout the season. The platform was an obvious choice for announcing the top 14 finalists in the newest season.
After revealing the names of the finalists, Tatiana Price (runner-up from cycle 23) and Drew Elliott (one of the judges from the show), answered fan questions from the live comment stream. The 16-minute video has been viewed over 160,000 times and received 1,500 reactions.
4. Performances and live events
Fb Live is an ideal platform for streaming live events like:
Doing so opens the experience to a wider audience — which is good if the live event you are streaming is produced by your brand.
Streaming live at events also helps increase that all-powerful FOMO (fear of missing out) factor, helping to build hype and anticipation for your next event. That is good if you’d like your followers to join you at another event later on.
The Centers for Disease Control frequently post live streams of vital conferences related to their work and topics of human health — including this session on preventing childhood obesity.
Another good example comes from Dutch DJ Armin van Buuren. He made a Fb Live stream showing nearly 4 hours of his set from the Untold Festival.
The stream brought in more than half one million views and over 6,000 shares, making it the most-shared Facebook Live video from a musician in August 2018.
5. Go behind the scenes
Behind-the-scenes content is incredibly prevalent — and for good reason. It provides your audience with a peek at what goes into making the brand they love so much.
Fb Live takes things one step further by giving the audience the chance to interact, ask questions, and influence the direction of the broadcast in real-time.
Bob Herzog, a host of Good Morning Cincinnati, is a dedicated Fb Live broadcaster. He’s gone viral with his Wake Up and Make Up Fb Live videos, which show the less-than-glamorous behind-the-scenes aspects of being a newscaster.
His videos have attracted a whole new audience to his morning TV show. The station is now capitalizing on that connection with fans.
During commercial breaks, Herzog uses a Fb Live feed to ask followers what they need to talk about on TV in the next hour, making incredible real-time engagement across platforms.
His videos get an average of 5,200 comments per week.
6. Product demos and tutorials
Hosting a product demo or a how-to tutorial is a good way to engage your fans — while showing off the services and products of your business.
Imagine you are a fitness coach. You could use Fb Live to:
- Show viewers how to do a new workout
- How to mix a new health supplement you are selling
- The best way to warm up for the gym
Homemaking mogul and ex-convict Martha Stewart is the master of this. Her cooking and craft projects are good for Fb Live, and frequently get hundreds of thousands of views. The genius of her strategy is that each video is used to promote other products from the Martha Stewart empire—her TV show on PBS, her craft supplies from Michaels, or one of her books.
One Fb Live cooking video in which she was joined by Jennifer Garner was viewed over half one million times. The video promotes the newest problem of Martha Stewart Magazine.
The Martha Stewart team also does a good job of responding to fan questions in the comments, directing them to even more Martha Stewart resources and products.
7. Product or campaign launches
Announcing a Fb Live video for the launch of a campaign could be a great method to build anticipation for whatever it’s your plan to tell your audience. Make sure to tease the live-stream in advance and let followers know to tune in all the details.
Fb’s live Oculus Connect 5 keynote, showcasing the company’s new VR gaming product called Oculus Quest, got more than 300,000 views in the first 4 hours it was online.
8. Host a regularly scheduled live show
With the introduction of Facebook Watch, Fb is encouraging the creation of regular video programming and going after exclusive rights to live broadcasts.
While Watch may not be the best fit for all businesses, anybody could make a frequently scheduled Fb page live video series.
Cheddar calls itself the first “post-cable” news network. They broadcast regular everyday news shows on Fb Live: Opening Bell in the morning and Between Bells in the afternoon.
9. Collaborate with an influencer
Fb Live is a good chance to bring industry thought leaders and influencers on board. Doing so spreads your brand awareness and helps draw in new audiences.
After all, these are recognizable people your target follower need to already know and respect. If you bring them on it grows your social proof.
One great example of this comes from Jeff Adams, the host of the Fb Live show Live Positive. Adams often brings on influencers and thought leaders to his show and his audience loves him for it.
We do hope these Facebook Live video ideas will help you!