Facebook advert sizes change over a Radio City Rockette changes costume.
From introducing new advert formats to constantly updating the dimensions and specs of existing pictures and videos, Fb likes to keep digital marketers on our toes—and with great reason.
One out of every five digital advert dollars is spent on Fb. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).
If you wish to reach eyeballs online, Facebook is the place to do it. Meaning they are always going to figure out the best way for your adverts to draw in customers.
With all of the changes though, how are you supposed to design eye-catching adverts that will woo customers?
Well, now you could, with this helpful cheat sheet!
Facebook video adverts sizes
In terms of video, Fb has one key suggestion to its advertisers: design for mobile first.
Fb recommends posting video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).
For best outcomes, stick to the following Facebooks advert sizes for video:
Fb feed videos
Recommended: at least 1,280 by 720 pixels
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
For all video advert kinds, Fb recommends posting the “highest resolution source video available without letter or pillar boxing.” Fb gives an exhaustive list of aspect ratios and features available for every advert kind.
Landscape videos need to be a minimal of 600 by 315 pixels (1.9:1 aspect ratio), while square adverts need to be a minimum 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps.
Fb instant article videos
Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Note: In case your video thumbnail consists of over 20% text, you may see reduced delivery in the video.
Fb in-stream videos
Recommended: Highest resolution available
Recommended video ratio: 16:9 (but supports from 9:16)
Video file size: 4GB max
Minimum video length: 5 seconds
Maximum video length: 15 seconds
Note: In case your video thumbnail consists of over 20% text, you may see reduced delivery in the video.
Fb Marketplace video adverts
Recommended: Highest resolution available
Video ratio: 9:16 to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Note: In case your video thumbnail consists of over 20% text, you may see reduced delivery in the video. Additionally, when you have a vertical video with an aspect ratio taller than 2:3, it might be cropped to 2:3.
Fb Stories adverts
Recommended: Highest resolution available
Video ratio: 1.91 to 9:16
Video file size: 4GB max
Maximum video length: 2 minutes
Note: In case your video thumbnail consists of over 20% text, you may see reduced delivery in the video.
Fb video feeds
Fb video feeds are different from in-stream videos and Fb videos you see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. These Facebook advert sizes appear in these video feeds.
Recommended: Highest resolution available
Video ratio: 16:9 to 9:16
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Note: In case your video thumbnail consists of over 20% text, you may see reduced delivery in the video.
Fb image adverts size
Your customers want to see what they are buying before they purchase it.
So if you wish to get your audience’s attention on Fb, you should embody pictures in your adverts, preferably ones that showcase your product or brand in a unique, eye-catching method.
However, designing picture adverts for Fb could be tricky. Different advert destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different Facebook advert sizes. Fb’s Adverts Manager now even allows you to post different pictures for different display formats, and preview the way an advert looks before it goes live.
For best outcomes, stick to the following Facebook advert sizes for picture adverts:
Fb feed images
Recommended size: 1,200 by 628 pixels
Minimum width: 476 pixels
Minimum height: 249 pixels
Aspect ratio: 9:16 to 16:9
For all picture adverts, Fb recommends that you add “the highest resolution picture available” in either .JPG or .PNG format cropped to a supported aspect ratio. Additionally, keep in mind that pictures and videos that “include over 20% text could experience reduced delivery,” as per Fb’s text in images rules.
Fb right column images
Recommended size: 1,200 by 628 pixels
Minimum width: 254 pixels
Minimum height: 133 pixels
Aspect ratio: 9:16 to 16:9
Do not forget that right column adverts are a desktop-only format, however, that they “might appear in other areas of the site” too.
Fb instant article images
Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,200 by 1,200 pixels
Minimum width: 254 pixels
Minimum height: 133 pixels
Aspect ratio: 9:16 to 16:9
Minimum aspect ratio: 191 by 100
Fb marketplace images
Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,200 by 1,200 pixels
Aspect ratio: 9:16 to 16:9
Fb Stories
When you use a still picture on you Fb Stories advert, Fb recommends that you keep about 14% or 250 pixels at both the highest and bottom of your picture “free from texts and logos.” That prevents it from being covered up by tools like calls-to-action and your profile icon.
From Fb: “[If] your video is 1080×1920, ensure key parts appear within a 1080×1420 title-safe area.”
Recommended size: 1,200 by 628 pixels
Minimum image width: 500 pixels
Aspect ratio: 9:16 to 16:9
Minimal aspect ratio: 90 x 160
Maximum aspect ratio: 191 x 100
Fb search results images
Recommended size: 1,200 by 628 pixels
Recommended size with link: 1,080 by 1,080 pixels
Minimum image width: 500 pixels
Aspect ratio: 1.91:1
Minimum picture width: 600 pixels
Minimum picture height: 600 pixels
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb carousel adverts size
Carousels allow you to showcase up to 10 pictures or videos in one advert, without having the user navigate to a new page.
Carousels could be shown off in 6 different places on Fb: the main Fb feed, instant articles, the right column, the Fb Audience Network, Fb Marketplace, and Fb Messenger. However, all carousel formats use a similar picture and Facebook advert sizes.
Fb feed carousels
Recommended resolution: 1,080 by 1,080 pixels
Maximum picture file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb right column carousels
Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb instant article carousels
Recommended resolution: 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb Marketplace carousels
Recommended resolution: 1,080 by 1,080 pixels
Maximum picture file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb Stories carousels
You could show off three pictures in a single advert on Fb Stories with Expandable Carousel. When a user arrives at your story, they will have the chance to tap on the card and see two more cards.
Recommended resolution: at least 1,080 by 1,080 pixels
Maximum picture file size: 30MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb search results
Recommended resolution: at least 1,080 by 1,080 pixels
Maximum image file size: 30MB
Recommended ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: 10
Note: In case your picture includes over 20% text, you may see reduced delivery in the video.
Fb collection adverts size
Collections are an advert kind that makes it simpler for users to browse and buy products directly in the Fb feed. A Collection normally consists of a cover picture or video followed by several product pictures.
You could select to have your video autoplay when a user scrolls over your collection. Tapping the video will open Canvas, a full-screen experience designed to drive more traffic directly to your product pages. You could add buttons, carousels, images, text, and video to Canvas. Audio and video will play when you scroll past them in the app automatically.
Fb feed collections
The first media asset in your Instant Experience will be the cover picture or video that shows up in your collection advert. Vertical images may be cropped to a max 1:1 ratio.
Recommended: 600 by 600 pixels
Max aspect ratio: 1:1