How to Use Facebook Custom Audiences (1/2)

Last Updated on September 10th, 2019 at 11:38 am

Use Facebook Custom Audiences

With 1.47 billion daily active users, Facebook gives an enormous potential audience for advertisers. So big, in fact, that it’s necessary to laser-target your adverts to be sure you reach the Fb users who’re most likely to be excited by your business. This permits you to reduce your advert spend and maximize ROI.

Facebook Custom Audiences provide a few of the best targeting available. They’re highly defined groups of people that already have a relationship with your business, like past customers, people who have visited your site, or people who have installed your app.

Even better, Custom Audiences can be utilized to make lookalike audiences—new potential followers, fans, and customers who share key characteristics with your existing customers and followers. Continue reading →


YouTube is the second most-visited site on the web. It has nearly 2 billion monthly users, watching videos in more than 80 languages. This rising audience makes mastering YouTube a must for any marketer.

However, how do you get began on this booming platform? In this article, we will share 14 simple, actionable YouTube tips for newbies. Continue reading →


Top YouTube SEO Tactics That You Need to Know

Last Updated on September 5th, 2019 at 11:27 am

Youtube SEO

Creating quality YouTube videos is difficult enough. Getting people to view your videos is even harder. One method to get people to see your video is to concentrate on grabbing inbound traffic from searches on YouTube and Google. But to get this inbound traffic, you want your videos to achieve a great place in Google and YouTube searches. How do you do that? That is where familiarizing yourself with a prevalent concept comes in handy: YouTube SEO (YouTube search engine optimization).

Let’s go over the top YouTube SEO tactics. Continue reading →



4. Submit Your Unreleased Music to Spotify Playlists Straight

Spotify’s new beta function offers you access to direct playlist submission to curators and Spotify’s editorial team.

When you have an unreleased track you would like the Spotify team to think about for playlists, head over to your Spotify for Artists account to get began.

From there, you could choose one unreleased track to submit. You will have the chance to include information about your track, so be sure to be as detailed as you could. Continue reading →


There are lots of articles out there with ‘hacks’ on how to get on a playlist.

Some artists get handpicked by Apple Music, Spotify or Deezer playlist curators. They get a lot of plays overnight. And sure, they get a spike in revenue from being heavily streamed…

However, I’d be lying if I told you there’s a guaranteed, fast and simple method to achieve that.

When you release your music, you must promote it. Otherwise, it will collect digital dust and nobody will listen—let alone playlist it. All good promotion begins organically, from great music and a real feeling.

The way we uncover and listen to music has changed. Algorithms are heavily involved. They are serving us personalized playlists. They are breaking artists who’ve information to back up their success.

However, an important thing to remember is that the human element has not totally disappeared—even from the most data-driven streaming platforms.

Tastemakers and playlist curators still make some of the greatest playlists. And your fans are still… real people!

So here’s everything you should know about getting on playlists, how to approach playlisters and how to craft your promotional technique after releasing. This will not get you on Spotify’s Fresh Finds tomorrow… however, it will put all the chances on your side to get your music heard.

Here’s the gist of the lists that how to get on a playlist! Continue reading →


Continue with some other ideas to make Social media customer service work…

5. Develop your idea of what customer service could be

Think broadly about what qualifies as a social media customer service problem.

For instance, a Warby Parker customer tweeted three different glasses looks he was considering. He used the #warbyhometryon hashtag however did not embody the brand’s social handles. Continue reading →


Social media customer service is absolutely what it sounds like. You utilize social media tools to offer online customer service and support.

In today’s digital world, people utilize social channels to connect with companies. And they expect companies to be available on social to offer help once they need it.

You likely already have a strong strategy for social media marketing and a good customer service team. However, do you have a strategy for how your model will use social media customer support options?

Utilizing social media for customer support is different from utilizing the same tools for social marketing. Social media customer service could help enhance relationships and protect your brand’s reputation. Continue reading →


Marketers hungry for more insights into their Instagram audience now have the option of signing up for an Instagram creator account.

Instagram launched the account option in early 2019 as an alternative to the business profile. After a brief beta testing period, the social media platform made creator profiles available to anybody.

How do Instagram creator profiles differ from a regular business profile though? And are all the new features really worth making the switch? Read on to find out. Continue reading →