Instagram Reels have been poised for the enormous growth of brands and influencers’ content strategy in 2023. And even if you’ve been on the platform for a while, building a following and a community, you may be wondering “When are the perfect times to post on Instagram Reels in 2023?” Of course, if you’ve spent any amount of time in social media marketing, you know that finding just the right time to post content isn’t easy. To be sure, there are tons of stats available for just about any social media platform you can think of, but trends can change daily.
Moreover, getting a lot of likes, shares, and comments for a specific content format on a specific day of the week at a specific time doesn’t mean that every post you share is going to go viral. The Instagram algorithm favors your timing to publish Reels as much as it favors consistency. So, you need to pay more attention to the best time to post Reels on Instagram. We also include some other important stats that will help you post at the right time on Instagram in this guide.