Melody in Your Songwriting: What is it? (1/2)

Last Updated on September 28th, 2020 at 12:32 pm

what melody is

In this post, we’ll show you what melody is, why they stick in your brain and the tools you need to write them.

But first, think of your favourite song.

What part of it sticks out in your memory? The chord progression? The bassline?  It’s probably the melody.

Melodies are the most important part of a song that make people remember your songs. But they’re also the hardest to write.

Coming up with great melodies is challenging because it seems like everything has already been done before. Don’t worry, it’s simply not true.

There’s a universe of incredible new melodies out there. You just have to know how the music theory works and then know how to find them.

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How Does the YouTube Algorithm Work? (1/2)

Last Updated on September 25th, 2020 at 11:24 am

the YouTube algorithm

The YouTube algorithm decides what content people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos that the algorithm recommends to them.

If you’re a creator trying to get more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. So how do you optimize your channel and videos to work with it, not against it?

YouTube usually isn’t famous for being super transparent with creators or advertisers about how the proverbial sausage is made. So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. We’re going to explore how the algorithm works. Then all the latest YouTube algorithm changes in this year – 2020.

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Instagram Influencer Marketing in 2020

Last Updated on September 24th, 2020 at 11:43 am

instagram influencer marketing

Have you ever purchased something because a well-known person you admire used the product or service? There is a marketing strategy called Instagram Influencer marketing that we will walk through in this completed series. Let’s jump into!

Have you ever bought yourself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski.

Imagine, you were in the market for a new ski and followed Whitney for quite some time. You figured since she used this particular ski, you should too — if Whitney promotes it, why wouldn’t you love it?

But, did Whitney’s post get you to buy the ski? Oh, yeah. (And you do love your new ski for those of you wondering.)

This is just one example of a tactic used by businesses across virtually every industry called Instagram influencer marketing.

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The Top Instagram Updates in September 2020

Last Updated on September 21st, 2020 at 12:06 pm

instagram updates in september

Keep informed with these latest updates from Instagram.

From new formats of Instagram ad to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. But if you don’t know about them, you can’t take advantage of them.

Stay up-to-date with tons of Instagram trends and give your marketing strategy that extra edge.

Here are the new Instagram updates for September 2020.

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10 Instagram Best Practices in 2020 (2/2)

Last Updated on September 21st, 2020 at 12:06 pm

10 Instagram best practices

Keep reading to explore more of 10 best Instagram practices in 2020.

5. Rock those Instagram Stories

One of those 10 Instagram best practices in 2020 is Instagram Stories. They show photos or short video that appear at the top of their feed for 24 hours. Stories might contain text, links, and even GIFs.

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10 Instagram Best Practices in 2020 (1/2)

Last Updated on September 21st, 2020 at 12:06 pm

Instagram best practices 2020

Instagram best practices continue to change in 2020. As new advertising, creative, and sales tools come online, brands are exploring more and more new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and take full advantages of what Instagram has to offer.

Just consider what your brand is up against.

Last year, businesses spent roughly $20 billion to advertise on Instagram. That’s $5.1 billion more than YouTube earned in 2019. This year, competition for Instagram users’ attention and loyalty will only grow more intense. Instagram Stories alone is expected to earn $1.7 billion in sales in 2020—with 150% revenue growth year over year.

If you currently use or consider to use Instagram for business, best practices in this post will give you inspiration. Let’s explore these 10 best Instagram practices – key to improving your results in 2020.

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