Contrary to what your friends’ photos suggest, Instagram isn’t only a social media platform for selfies and stunning pics. Instagram has a whopping 1 billion active monthly users as of June 2018 — the last 200 million of which joined in the prior nine months. This post is all about the best brands on Instagram at that moment.
In a time when visual content plays a crucial role in any business’s marketing strategy, Instagram marketing presents a unique opportunity to visually show your brand, celebrate its personality, and keep it for all those users who scroll through their Instagram feeds every single day.
Although they’re few and far between, there are some best brands out there — in every industry, and with every type of target customer — who are doing well on Instagram. These industries include skincare, lifestyle, education, shoes, interior design, entertainment, and even office supplies (one of the most B2B markets you can think of).
