Whether you’re a newly-appointed social media manager or a solo entrepreneur juggling numerous accounts, developing a social media plan is a fantastic strategy to reorient your objectives, maintain orderliness, and cultivate your online community.
Don’t be daunted by the prospect; we’ve got you covered. We’re here to guide you through the process of constructing an effective (30-day!) social media plan, enabling you to kickstart your journey. Additionally, we’ll introduce you to the finest tool for post management.
What Is a Social Media Marketing Plan?
A social media plan is your guide to enhancing your social media strategy. It prevents you from rushing into everything at once by breaking down tasks over 30 days. What’s great is that we’ve organized it week by week, making it easier for you (keep reading for details).
How to Create a Social Media Plan (That You Can Use Again and Again)
Are you prepared to embark on the journey of crafting your personalized 30-day social media plan? Social media triumph is just around the corner. Here’s a breakdown of what each week entails:
Week 1 (Days 1-7): Establish Fresh Goals & Metrics
Week 2 (Days 8-14): Conduct a Thorough Social Media Profile Audit
Week 3 (Days 15-21): Formulate and Develop a Content Calendar
Week 4 (Days 22-30): Review and Fine-Tune Your Strategy
Week #1 (Days 1-7): Set New Goals & Metrics
Social media goals serve as the cornerstone upon which your social media plan and strategy rest. These objectives shape your content choices, posting frequency, and clarify your “why.” In your initial week, dedicate these seven days to selecting your key success metrics and crafting SMART goals, which are:
- Specific
- Measurable
- Achievable
- Relevant
- Timely
Whether you aim to boost engagement or enhance brand visibility, employing the SMART approach to define your goals and metrics will propel your strategy with precision.
Week #2 (Days 8-14): Audit Your Social Media Profiles
Now that you’ve laid the foundation for your social media plan, it’s time to assess what’s effective and what needs improvement. How? Through a social media audit. This process involves a comprehensive evaluation of your social media platforms, content, and performance metrics, whether you have a few posts or a substantial presence.
Our suggestion? Start by conducting a surface-level review during the initial days: Is your tone consistent across platforms? Is your identity and value clear?
In the latter part of the week, delve into platform analytics to gauge your progress toward your goals.
Take note of high-performing social media posts, analyze their captions, examine the visuals used, and identify relevant hashtags (or keywords). This step will provide valuable insights into refining your social media strategy.
Week #3 (Days 15-21): Create & Build a Content Calendar
Certainly, in the larger scheme of things, content plays a pivotal role in establishing and nurturing an online community – and it’s no surprise that it’s at the core of a strong social media strategy.
Begin the initial part of this week by creating a social media calendar, defining your content pillars, and establishing posting frequencies for various platforms. By taking a step back to assess the upcoming week (or month), you can determine the content that requires attention, identify any gaps, and keep space available for seizing potential trends or viral moments.
Now, let’s switch gears and get into brainstorming mode as we embark on content creation. Whether you’re crafting informative carousel posts, producing snappy Reels videos, or penning thoughtful LinkedIn captions, this is where your creative juices start flowing.
Once your content meets your standards, give yourself a pat on the back—the toughest part is in the rearview mirror.
Week #4 (Days 22-30): Revisit & Readjust Your Strategy
And there you have it, you’re closing in on the last leg of your social media plan.
In this ultimate week, the focus shifts to a thorough analysis of the performance of your published posts, accompanied by subtle tweaks aimed at enhancing your outcomes.
This phase also presents an ideal opportunity to establish a routine for regularly reviewing your insights on both a weekly and monthly basis.
In conclusion, crafting a well-structured 30-day social media plan is crucial for successful online engagement. Moreover, each week focuses on specific tasks, such as setting goals, auditing profiles, creating content, and evaluating performance. By following this plan and utilizing efficient management tools, you’ll not only achieve your objectives but also establish a strong foundation for long-term social media success. So, get started on your plan today, and as a result, watch your online presence thrive.