Instagram Stories let you create positive engagement with your followers. Instagram Question Stickers make them even more interactive! Unlike poll stickers and emoji sliders, both of which allow users to “vote” on questions that you submit when you add a Question Sticker to your Instagram Story, your audience can answer your questions or submit questions for you to answer. If you’re wondering how this handy feature can be leveraged to market your business so that you get even more leads and sales from your Instagram, this article is for you.
What’s the Instagram question sticker?
The Instagram question sticker is an interactive form that can be inserted into an Instagram Story. You’ll be able to customize it to include any question you need to ask your viewers. The Instagram customers who see your Story can tap the sticker to send you a response or message.
Instagram Story question stickers help you easily interact with your viewers, as well as begin conversations. Responses are saved together within the Story insights tab, instead of with your common DMs.
You possibly can publicly share sticker replies as new Stories, which is ideal for Q&As or FAQs.
14 creative Instagram question sticker ideas for brands
1. Run a Q&A
Yep, you can use the question box to gather questions out of your viewers — and not only answers to your questions. Instagram question sticker is an excellent simple method to host a Q&A because it’s really easy for your audience. Throw a question sticker into your Stories, then reply to the responses publicly for everybody to learn from.
As a company, B Corporation is all about values. Their certification program is among the greatest known for validating the social and environmental commitments of its enrolled members.
They bridge the gap between their company goal and values and the community at massive by asking their audience to recommend individuals doing great work.
3. Host a takeover
Instagram takeovers can increase your engagement and bring in fresh eyes. Adding an Instagram question sticker is an effective starting point for your guest to begin creating content with, and your audience will love the opportunity to interact straight with someone they look up to.
Of course, it has to make sense for your brand. Being a regular sports sponsor, Redbull knew their audience would love this takeover with Olympic skier Eileen Gu.
4. Get feedback on services or products
Sometimes your clients might have a simple product question, but don’t need to know enough to make it worth contacting your customer support staff. Or, a potential customer is nearly ready to purchase, except for that one detail they want to know first.
Instagram question stickers are the perfect low-friction strategy to interact with these people. Glossier’s social staff sourced answers from company executives and skin care specialists, adding credibility and transparency to their responses.
5. Get foolish
Your social media shouldn’t be all promoted and no swell. Have a bit of an enjoyable once in a while. Isn’t that what being “social” means?
Ask your followers something unrelated to your merchandise. Not to mine for data points about their personality sort so you may tailor better ads to them, but simply to have some good old-fashioned conversation.
Bonus: Screenshot your Story and share it as a post to spark much more conversations in your primary feed, too.
6. Build hype for a launch
Tease a brand new product or store location in your Stories and let your viewers guess what it’s, or when it will be available. Or, announce the new product and ask people to submit reasons they’re excited about it to construct social proof even before it’s available.
It can be a chance to clarify details about your launch, like opening hours, location, or all the finer details people might miss at first. Save these as a short-lived highlight while your launch is occurring.
