Instagram carousel posts are one of the most new engaging formats on social media these days.

According to a Hootsuite’s research, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram.

The temptation to swipe left, it seems, is hard to resist—especially when there’s a persuasive cover slide. Give your followers an opportunity to swoonscrolling with such the thumb-stopping carousel posts.

Continue reading →


As Instagram becomes one of the most wonderful platforms, many social media managers are working to find good things to post on Instagram. While people typically joke about coffee art and food photos, the truth is that with a little creativity you could get many more ideas about what to publish.

Your content on Instagram, like any other social media platform, will partly rely on who your audience is, and what your services or products are. Instagram is a gold chance to show your audience your creative side. Continue reading →


In this post, we will explore an update to Instagram DMs by Instagram – a new Messenger experience on the app. Messaging has come a long way since they first brought it to Instagram. They’ve been exploring how messaging should evolve as Instagram grows. On Facebook’s family of apps alone, people send more than 100 billion messages to their friends and family every day. These days, we hang out with friends by using video calls. We send them memes and GIFs to communicate what we really think but hard to say, and share funny photos and voice notes to stay in touch.

Continue reading →


Your brand’s creative Instagram Story is the perfect place to engage followers, promote new products, and gain your brand’s awareness.

After all, more than 500 million users watch the creative Instagram Stories every day. So in case you’re not using the feature as part of your social media strategy, you’re probably leaving a lot of money on the table.

However, what exactly should you post on your Instagram Story? Fortunately, we’re here to answer that question.

Below we’ve included the 20 creative ideas to post on your Instagram Story. This allows you to create an endless well of content to draw from and will help you get the most bang for your buck from the platform.

Let’s dive in.

Continue reading →



If you sell products online, you should try to use Instagram shopping.

Rather than directing customers from Instagram or other social media platforms to your website, Instagram shopping allows them to choose products and buy these easily from the app.

With more than 1 billion monthly Instagram users, your customers are already on this platform. Make it easy for them to explore your shop and purchase with Instagram shoppable posts!

Continue reading →


Ultimately, successful marketing tells the world that you are the best at what you do. You use marketing to show potential customers why you are the best choice for them. Successful branding, on the other hand, works the different way. If you create a successful brand, your customers will tell you (and anybody else who will listen) why you are perfect for solving their problems. Here in this post, we will go through some incredible Instagram hashtag track tips. 

Positive brand mentions, therefore, can provide excellent proof you can use for your marketing campaigns. They also make your marketing task easier. Why invest so heavily in promoting yourself, when your customers happily market for you? Conversely, some brand mentions can be highly critical, indeed brutal, about a business. If left unchallenged or unresolved, they may even kill a company. You can’t create successful marketing for a business unless you first deal with its problem of negative brand mentions.

Continue reading →



Instagram engagement rate is a quantitative measure of how users engage with your content. It base on your number of followers, likes, comments, and shares. Engagement rates are typically calculated by dividing an account’s likes and comments by follower count.

Hence, Instagram engagement rates are important for Instagram brands, influencers,… the higher your engagement rate is, the more effective your content is. Right here we will show you how to increase the Instagram engagement rate. Continue reading →