Data allows you to comprehend your audience. It shows you how they do things, what they really like, and who they are. You can certainly make business choices based on gut feeling, but you’re much more likely to hit the mark when you’ll be able to validate assumptions with the hard truths.
Data and analytics allow you to measure the influence of your marketing efforts across different channels to see if there’s something you should do differently — like target a different audience, publish at the best times of day, or experiment with a new content format.
Social media isn’t any different than other elements of your marketing in the sense that it can be measured and improved upon. That’s the reason why you’ll create a more effective Instagram strategy using Instagram Insights.