The latest Instagram update includes what manufacturers and creators have been ready for — Instagram Reel Insights.

Since their introduction in 2019, Reels have developed into an integral part of Instagram’s ecosystem. They now sit entrance and center within the app, simply accessible from the home page, account pages, and Discover web page.

And the promoting efforts of Instagram Reels are paying off. More and more manufacturers and influencers are experimenting with the format. However, as the buzz around it grows (there are currently 169,000 Google searches for the phrase “Instagram Reels” per month!), entrepreneurs have unsurprisingly turn into eager to measure their performance.

Leading up to the recent replacement, the one approach to verify Reel efficiency was to:

  • Go to the Reels tab in your account to check the number of views every Reel obtained (displayed on the backside of every thumbnail)
  • Open an individual Reel to see how many likes and feedback it received

Viewing Instagram Reel view count, like count and comment count

And when you can still use these steps for a quick verify on a specific Reel, it is now possible to measure and monitor the performance of your larger Reels strategy via Instagram Insights.

Keep reading to learn more about:

  • The definition of Reels analytics
  • Causes you have to track Reels analytics
  • Useful Reels metrics
  • Navigating Reels Insights in the Instagram app

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Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform at this time, it is important you take the time to create well-designed and thoughtful Instagram posts to stand out. You will need to use a strategic design plan for your business’s Instagram to attract a loyal following and find success on the app, long-term. However, making a clean and cohesive Instagram feed takes design skills you might feel you lack. Moreover, Instagram’s algorithm favors brands that post at least once a day — that time commitment could be adding to your stress. If that’s the case, you are in luck — there are methods you can create a pre-made Instagram post template, so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you will have an easier time creating a cohesive and aesthetically pleasing feed.

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