Your company’s Instagram bio is kind of like an elevator pitch. It’s a brief however highly effective opportunity to share important info with your followers while conveying the essence of your brand voice and personality.
It could be difficult to distill your message into only 150 characters. Even when you’re familiar with the best practices for Instagram bios, sometimes it’s simpler to learn by example. Luckily, there are some stellar accounts out there that could show you how it’s done.
We have rounded up a few of the best to help spark your creative process.
1. Outdoor Voices
Outdoor Voices, a fitness apparel start-up, is hitting it out of the park with this Instagram bio. They include a brief tagline that summarizes the brand (“Technical Apparel for Recreation”) and a call to action for followers to tag posts with their branded hashtag (#DoingThings).
They are also leading with their current promotion, the release of a tennis collection, with playful emojis and a campaign hashtag.
Finally, they have added a trackable link in their bio so they could measure how many clicks they receive via Instagram.
2. The Wing
The Wing, a network of social clubs for women, has a powerful and simple bio. They summarize the aim of their organization, with added emoji that convey inclusivity and empowerment—two of their values.
Once you are short on space, emojis are your friend. Add a few that show off your brand’s personality, or represent your products.
The Wing additionally has a current registration link for an upcoming event. Your Instagram profile only permits for one URL, so don’t waste that valuable real estate. Update it frequently with current promotions or features.
3. Ballet BC
Not all companies are quirky or cute. In case your brand wouldn’t be played by Zooey Deschanel in a movie, you could still write a powerful Instagram bio.
Ballet BC, which uses graphics black-and-white designs in their marketing materials, echos that branding in their bio with these square bullet points (made out of emoji).
Like their branding, their bio is also clear, direct, and up-to-date, with a current promotion for their upcoming season. Even their Stories Highlights are clean and crisp with custom designed “covers.”
Putting effort into your Instagram bio does not have to mean turning it into a rainbow of exuberant emoji and hashtags. Ballet BC shows that even a mature, restrained approach conveys necessary details and encourages visitors to click through to your landing page.
4. Lush
Ever wondered how many Instagram profiles you have seen in your life? Like the nutritional info for a hefty plate of nachos, it isn’t a number you really want to confront. However, the reality is, if you want your profile to stand out from the crowd, it could be useful to highlight what makes your brand unique. Not just what you do or make, however, what values and virtues set you apart from others.
Lush gives a great example here, highlighting their commitment to freshness and quality ingredients. The emoji trio—plant, rose, lemon—hints at their delicious-smelling products.
5. Collage collage
Collage Collage, a neighborhood store with kid-friendly programming, demonstrates how you could show off your personality in just a few sentences. Their bio is fun, personal, casual, and friendly. When you wanted a warm and welcoming place to visit with your family, you realize you’d find it here.
Sometimes, evoking the spirit of your business is just as helpful as spelling out the services or products you provide.
6. Sunday Riley
Skincare brand Sunday Riley shows off another effective technique in their bio: using line breaks and spacing for easy-to-scan content. At a glance, it’s simple to see who this firm is and what they do.
The last line gives two calls to action: shop the feed, and share your own selfie. Along with a perfect selfie emoji, it makes a clean and easy impact.
Just like in your Instagram posts, hashtags are greatest used in moderation. One or two is all you need for your bio.
7. Earnest Ice Cream
Another skillful example of breaking up content material for simple reading could be seen on Earnest Ice Cream’s profile. An easy introduction is followed by details of their hours and locations for visitors. If an image of their dreamy cones catches a visitor’s attention, they do not need to leave Instagram and search for the shop info. When you have several locations or events, it is a good template for displaying all your most important info.
Another nice touch is in their profile link, which works as a call to action for anybody looking for a new job.
8. Madewell
Clothing brand Madewell takes an inclusive strategy that works effectively in their bio. Rather than assuming their audience is familiar with the new Instagram function of in-platform purchasing, they have included easy instructions for buying their feed. This likely increases conversion since people are more likely to shop if they see how simple it’s to do.
Keep in mind to think about your followers and how they use Instagram when crafting your bio. If you want to use new Instagram options to boost sales or drive visitors to your website, consider how your profile could help you accomplish that purpose.
9. Little Mountain Shop
Little Mountain Shop, a neighborhood shop that hosts pop-up boutiques, refreshes its profile content with every new event. This means their bio also works as an announcement, letting their followers know what to expect in the store.
They’ve also saved space for a short description of the business, and their shop hashtag.
If your company promotes time-sensitive content material, like events or workshops, your bio is the ideal place to get the word out about what’s happening. It also encourages people to check in regularly for updates, offering more opportunities to see your newest content material and engage with your posts.
10. Strange Fellows Brewing
When you have hours of operation, then take a cue from Strange Fellows Brewing. Their bio includes their schedule, in anticipation of a common followers question: “Can I get a beer right now?”
Since people usually look to Instagram to discover nearby businesses, letting visitors know once they could visit is a time-saver.
They’ve also included other necessary info, like their business’s address and hashtag. Their link leads to a landing page that describes which beers are currently on tap.
11. Alison Mazurek / 600 Square Feet and a Baby
Sometimes business is personal. In case you’re an influencer or a blogger, your profile should introduce both you and your work.
Alison Mazurek, who writes a lifestyle blog about living in a small space with two children, covers all her bases in this bio. In two sentences, she shares who she is and what she does.
She also includes an email address, which is key when you don’t want visitors to assume that the best way to get in touch is through Instagram comments or messages.
Linking to your newest blog post is also a great technique, which is fresher and more interesting than just a static link to your homepage.
These 11 accounts show that there are infinite methods to craft a compelling, memorable bio. With a little creativity and a few essential details, your Instagram profile will make a huge impact in a brief message.