Hello there! Today, we’re jumping into the world of Gen Z marketing in 2024. These are the young folks who value realness, being part of a group, and people who stand out. Understanding what they like and how they think is super important. We’ll explore ways to connect with them and create marketing that appeals to their values and interests.
Get ready to discover how to reach and engage with this exciting generation in the world of Gen Z marketing!
Who is Gen Z?
Gen Z is a diverse and tech-savvy generation expected to have a spending power of over $360 billion. They grew up with smartphones and social media, preferring brands with clear values and inclusivity.
If you haven’t thought about reaching this younger generation, 2024 is the right time to start. Use strategies designed for Gen Z to connect with them without leaving out your current customers.
5 Gen Z Marketing Strategies for 2024
To connect with these digital experts, remember five things:
- Be clear about your values and mission.
- Be open and responsible.
- Show your brand’s personality.
- Be entertaining.
- Build a community.
#1: Be clear about your values and mission
Before you start telling Gen Z about your stuff, it’s important to say what your brand stands for. Why?
Gen Z expert Larry Milstein, who is also a Gen Zer, explains, “We Gen Zers like to buy from brands that match our values because we see a brand’s values as a reflection of our own.”
Some important stuff for Gen Z includes:
- LGBTQ+ rights: 60% of Gen Zers think same-sex couples should adopt kids.
- Diversity: 60% of Gen Zers think having more different kinds of people is good for everyone.
- Doing good: 70% of Gen Zers try to buy from companies they think are doing the right thing.
Larry adds, “We’re three times more likely than older people to think a company should help make society better.”
#2: Be open and responsible
Now, for your Gen Z plan, just be honest when you make a mistake.
Larry says Gen Z doesn’t mind checking things out.
They’ll look at a brand’s website, social media, and what people say.
“Believing in a brand is super important to us, almost as much as the price. Some brands mess up because they don’t do what they say,” Larry explains.
Gen Z cares about how a company works inside and out. Your brand should have the same values all around.
But it’s not just about working with different people. Larry says, “It has to be a part of the brand from the start.”
#3: Show your brand’s personality
To be friends with Gen Z, don’t make everything look too perfect like millennials did. No more smooth and simple pictures—Gen Z likes brands that are bold, loud, and have a fun personality.
Look at Starface, for instance. They sell things to protect your skin from pimples, and their website and social media are all about bright yellow, happy faces, and stars.
They can make people notice their stuff by being funny, and it’s working.
On TikTok, they have more than 2 million friends. Their videos are all about taking care of the skin, cool makeovers, and catchy music.
#4: Be entertaining
Gen Zers are good at picking what they like.
Because they don’t stay interested for long, “you’ve got about 8 seconds to tell us why we should care before we look at something else.
Tip: If being funny isn’t your thing, try being more educational—just talk in a friendly way.
#5: Build a community
Making an online group is super important for reaching Gen Z.
Surveys say Gen Z feels pretty lonely in America. So, they want to find ways to talk and connect with people like them.
Brands can help them connect and chat, but it’s not just about big influencers.
The trick? Find regular people with cool platforms who believe in the same things your brand does.