Whether you’re just starting on TikTok or looking to enhance your visibility, this guide is your go-to resource. Packed with tips on how to get more views on TikTok, it caters to beginners and seasoned creators alike.
From algorithm insights to content creation hacks, we’ve got strategies to elevate your TikTok game. Boost your presence, captivate your audience, and watch your TikTok views soar. Let’s explore the techniques that will set your TikTok content apart!
What Are TikTok Views?
Each social media platform has its method for counting a content creator’s views. Some platforms require a video to be watched entirely for it to count as a view, which can be challenging for longer videos.
Luckily, TikTok operates differently. Once someone starts playing your video, it’s immediately counted as a view. What’s even better is that if the video loops, each repetition is tallied as a new view. However, it’s worth noting that watching your own video doesn’t contribute to the view count on TikTok.
Why Are Views Important?
Earning money on TikTok revolves significantly around the number of views you garner. While it’s not a direct correlation of getting millions of views and hefty cash payouts, views are pivotal for unlocking TikTok’s monetization avenues.
To enter the creator fund and start earning, you must achieve 100,000 views within 30 days. TikTok factors in several elements when calculating your earnings:
- The number of views.
- Your overall engagement.
- Adherence to community guidelines.
- Your follower count (minimum 10,000 required).
- Age requirement (minimum 18 years old).
- Residence in the USA, UK, Germany, France, Italy, or Spain.
Once accepted into the TikTok creator fund, the platform pays 2-4 cents per 1,000 views. For instance, 5 million views equate to earning $200. While not a transformative sum, accumulating more views increases your visibility to potential sponsors — offering another avenue to make money on TikTok.
#1. Shorter Videos Get More Views
Not long ago, TikTok videos were limited to 15 seconds, but the platform expanded to 60 seconds and then to 3 minutes in July 2021.
While the option for longer videos suits larger creators, our suggestion, focusing on increasing views, is to aim for videos around 34 seconds. Despite the recent addition of a 10-minute video option, shorter content is more effective.
Why? Longer videos face reduced viewer retention due to shortening attention spans. In a world of quick consumption, shorter videos, watched in under a minute, are preferred. Additionally, shorter videos are more likely to be rewatched, further boosting your view count.
#2. Always Use Hashtags
Curious about how hashtags boost views? It’s about pleasing the TikTok algorithm. Hashtags simplify content discovery, making it time to leverage their power.
Start by selecting hashtags directly relevant to your videos. For instance, if your content revolves around cooking, include hashtags like #cooking, #food, #foodie, #chef, #cook, #dinner, #homecooking, #kitchen, etc. For lifestyle content, try #lifestyle, #love, #fashion, #fitness, #life, #motivation.
Unsure which ones to pick? Use a generator to find the right hashtags for your niche.
Moreover, check TikTok’s trending page for popular hashtags and incorporate them into your content. This strategy ensures your videos land on people’s For You pages, enhancing visibility.
#3. Try Dueting Popular Creators
It’s totally okay to team up with a famous creator as long as you’re polite about it. Popular TikTok creators know how to get lots of views, so why not do a duet with one of their videos?
Duetting means you can share a screen with the other creator’s video. You can talk, sing, or add your thoughts. Plus, you might even get a shoutout from the creator you’re dueting, which can bring in more views!
#4. Timing Is Everything
Yes, when you post is important too. If you share content when fewer people use the app, your video might go unnoticed.
While there’s no “perfect time,” each social media platform has its best posting times. For TikTok, consider that fewer people check it during work or school hours. So, posting in the middle of the day might not boost your views.
Interestingly, Saturday is ideal for posting because people have more free time. On the other hand, Sunday is less popular as people prepare for the upcoming week. Considering this, the best times to post are around 6 am – 10 am and 7 pm – 11 pm. Some days are better too; TikTok analytics suggest that people spend more time on Tuesdays, Thursdays, and Fridays.
#5. Use Sound Effects and Trending Audios
TikTok offers loads of enjoyable sound effects. It’s akin to using hashtags. Check the trending ones and add them to your video content.
Simply hit the create button (+) on TikTok, go to add sound, and see the popular effects. You can also include trending audio in your videos, boosting your chances of getting on the For You Page because videos with trending audios often get more views.
#6. Reply to Comments
Make sure to dedicate a part of your day to responding to comments. It’s a great way to connect with your audience, build a relationship, and encourage them to comment more in the future.
Boost your engagement and exposure by commenting on other creators’ content. This might even lead to a shoutout or a collaboration, benefiting both parties. It’s a worthwhile effort that also shows fellow creators that you appreciate their content.
#7. Add the Right Caption
You have just the right number of characters to craft a captivating caption that attracts viewers. If you incorporate a TikTok SEO strategy, you can treat these hashtags as keywords. When your videos rank in the search results, it leads to more views over time.
#8. Invest in a Quality Phone
When it comes to viewing videos, nobody enjoys bad lighting and low picture quality. Therefore, if you’re genuinely committed to becoming a content creator, having a high-quality camera is essential. Specifically, for TikTok, this implies investing in a phone with an HQ camera.
For instance, among the top phones for TikTok are the iPhone 14 Pro Max, Samsung Galaxy S21 Ultra 5G, and Google Pixel 7 Pro.
#9. Post Several Times a Day
Unlike YouTube and Instagram, TikTok trends come and go swiftly. Typically, a trend lasts up to a week before it becomes old news.
Considering this, you don’t have to worry about overwhelming your viewers with content. Feel free to post up to 4 TikToks a day to ensure that people see at least one of your videos.
#10. Post Storytimes and Tutorials
Whatever kind of videos you make, try adding a few storytimes. It makes you more friendly and relatable to your viewers. If you’re not into storytimes, you can also do tutorials. For example, people like to watch videos on sewing, crocheting, making jewelry, and doing DIY home renovations. Just stick to something you’re good at and that fits your brand.