Tap into TikTok’s incredible potential to expand your brand’s reach and boost awareness. But before diving in, you must capture more eyeballs on your content. That’s where we come in, with a detailed breakdown on elevating your TikTok views – from optimizing your videos for the For You page to crafting genuinely unique content that engages.
What is considered a view on TikTok?
Before we delve into strategies for increasing TikTok views, let’s clarify what qualifies as a view.
While various platforms have their own view-counting methods, TikTok’s approach is straightforward:
As soon as your video starts playing, it’s counted as a view.
However, it’s important to note that watching your video repeatedly 100 times doesn’t translate to 100 views.
Why? Because TikTok doesn’t include views from your own account.
How to Get More Views on TikTok Videos?
#1: Optimize the For You Page’s Content
Striving for TikTok stardom? Focus on making it to the For You page (FYP).
The FYP acts as the app’s front page, showcasing a never-ending stream of content that’s personalized to users’ interests using smart algorithms.
The magic of the For You page lies in its inclusivity — no need to be a big name or have a massive following.
However, giving the algorithm a nudge is smart. Here’s how:
- Sprinkle relevant keywords or hashtags in captions
- Stick to a steady posting rhythm
- Play around with new TikTok tools and features
- Tap into trending audio (but don’t overdo it!)
- Time your posts for prime engagement
- Craft fresh, original content
#2: Interact With Users in Your Niche
TikTok initially gained fame for its infectious lip-syncing and dance videos, but it has since transformed into a versatile content haven.
Now, regardless of your specific focus, TikTok accommodates both you and your audience seamlessly.
If you’ve identified your target audience, consider the content they’d find captivating and the creators they’d enjoy.
Begin by compiling a list and then establish connections with these users through likes and comments on their videos.
By consistently engaging with fellow users (including brands) within your niche, you’ll organically develop a network for your brand.
This can result in increased likes, comments, and shares for your TikTok videos — the ultimate strategy to elevate your profile within the algorithm and garner more views for your content.
#3: Use popular sounds and effects
Embracing new trends is a top-notch approach to enhancing your TikTok views.
Since trend-centric videos attract a large audience, participating in a trend increases your chances of getting noticed by these viewers.
However, for true distinction, creators and brands should infuse their twist into the trend.
Here’s where original content shines. Move beyond replication and focus on crafting your distinct version of a trend.
Think creatively about how you can add your individual flair to the trend, setting you apart from the rest.
#4: Include Keywords in Your Captions
On TikTok, you can narrow down your searches using categories like users, videos, sounds, LIVE, places, and hashtags.
This means that using relevant keywords in your captions can significantly impact how easily your content gets discovered.
For instance, if you search for “social media scheduling tool” on the Discover page, a relevant video from a TikTok user discussing will appear.
Consider the keywords that your target audience is likely to enter into the TikTok search bar and incorporate them into your TikTok captions.
#5: Launch a TikTok Influencer Marketing Campaign
Engaging in a TikTok influencer marketing campaign and joining forces with TikTok creators is a proven method to boost your TikTok views.
A compelling illustration of this is seen through skincare brand Peace Out.
Their collaboration with @dermdoctor, a prominent dermatologist on the platform, yielded remarkable results, amassing over 1 million views.
And that’s just one example.
Numerous brands, both large and small, are focusing on collaborations with TikTok creators and experiencing success in terms of view counts.
#6: Share Original Content
It might seem like a given, but crafting original content stands as one of the most impactful methods to garner views on TikTok.
Why? Relying solely on trends can constrain your creativity and present challenges in standing out.
But don’t worry, original content can manifest in various ways. Whether introducing fresh concepts or offering a unique perspective, it could be as straightforward as a tutorial, a video essay, or even your content editing style — just ensure to infuse it with your distinct touch.
#7: Promote Across Different Platforms
If you’re a frequent social media user, you might have noticed that many individuals now share their favorite TikTok videos on other platforms too.
For brands, this cross-promotion can be a highly effective approach to garnering more TikTok views by tapping into the communities they’ve established on other social networks, like Instagram.
By sharing your TikTok videos on your Instagram Stories (and including a clear call-to-action that prompts viewers to check out your TikTok channel), you can employ a smart strategy to draw more eyes to your content.
Why Aren’t My TikTok Views Increasing?
If your TikTok videos aren’t getting the views you expected, there could be several reasons behind it. TikTok is a platform where experimentation is key, and discovering what works best for you might take a while. It’s important to stay patient and persistent.
However, if you’ve been consistently posting for a few months and you’re still not seeing an increase in views, you might be facing a TikTok shadowban. If you suspect this is the case, you can follow these steps to resolve the issue.
Remember, while it might take time to find your rhythm on the platform, these tips can aid you in boosting your TikTok views and expanding your reach to new followers and potential audience members.