Want to put a link in your TikTok bio but not sure how? Whether it’s to share your website, a cool video, or your other social media, adding a link is a great idea. But, there’s a little catch if you’re not a Business account or don’t have 1,000 followers yet. Don’t worry! We’ll walk you through the steps to add a link and share tips on how to grow your followers so you can add one soon.
Let’s dive in and make your TikTok profile even better!
Why Do You Need a TikTok Link in Bio?
While TikTok is great for sharing creative and engaging video content, adding a link in your bio can take your page up a notch.
From driving sales to promoting outside channels, here are 6 benefits of using a link in bio:
1. Drive Traffic Outside of TikTok
The biggest advantage of a link in bio tool is it lets you direct TikTok viewers to other places.
You can lead them to read an entire article, buy your items, or get your app, just like the software company Dropbox does.
2. Support Your Brand Identity
A link in the bio landing page acts as a tiny website for your profile, offering a chance to add a splash of your unique style to your page.
It gives you the chance to personalize your landing page with your brand’s colors and fonts, making it instantly familiar to your followers when they visit.
3. Highlight a Specific Campaign or Video
Using a link in a bio tool like Later helps you prepare your profile better.
The Featured Media option lets you choose what to show off and in what way.
You can share a YouTube video you like or spotlight your latest TikTok post that’s linked.
4. Drive Sales
If you’re looking to make your TikTok followers buy from you, adding a link in your bio is a great way to make it happen.
You can connect your posts to certain products on your site, so it’s simpler for them to buy what they see in your videos.
5. Learn What Makes Your Audience “Click”
Using a Link in the Bio landing page lets you gather and follow insights that go beyond what TikTok directly offers, showing you precisely what draws in your audience and gets them to click.
You can see everything from how many people view your landing page to how many click on buttons, even tracking with UTM codes. This important information can guide your TikTok strategy.
6. Cross Promote Your Other Social Channels
Finally, a link in the bio landing page lets you promote all your social media accounts together, similar to what the creative agency Arcade does.
Your Instagram, YouTube, X (aka Twitter), LinkedIn, Facebook, Pinterest, email… all in one place.
How to Add a Link to Your TikTok Bio
To put a link in your TikTok bio, go to your profile and click “Edit Profile.”
Then, click “Add Your Website” and type in the website address you want.
Click save, and there you have it!
Why Can’t I Add a Link to My TikTok Bio?
Sadly, you can’t add a link to your TikTok bio unless you have a Business account or more than 1,000 followers. However, TikTok is well-known for making content go viral quickly. Therefore, with some patience and hard work, you’ll get there soon enough.
Moreover, once you’ve built up a sizable following, the ability to link out from your bio can be an incredibly powerful tool for driving traffic and engagement. Nevertheless, don’t get discouraged if you’re not there yet – keep creating great content and growing your audience, and the link-in bio feature will be within your reach before you know it.
Our tip? Keep making content that people enjoy watching.
Conclusion
Adding a link to your TikTok bio is a smart way to share more with your followers, whether it’s your website, a favorite video, or another social profile. If you’re not there yet because you need more followers or a Business account, keep making fun videos that people want to watch. Stick with it, and you’ll be able to add that link in no time.
Keep sharing your best, and your TikTok bio will soon be even more useful to you and your followers!