In this guide, let’s go through some tips that will help your brands get more reach on Instagram this year in 2022.
How To Get More Reach On Instagram
Reels
The new algorithm will favor newer features such as IGTV and Reels. Videos in this format are usually short-length (15-30 seconds) and are accompanied by eye-catching graphics. This feature can increase your engagement. By sharing high-quality content with powerful captions, you can easily reach a lot of users.
Hashtags
Knowing how Instagram’s algorithm works will help you post more frequently and generate more engagement. Keeping hashtags in your content is essential for increasing your followers’ engagement. You can boost your reach by adding hashtags to your content and targeting users based on their interests. When you use hashtags wisely, you can get more views. If your audience is already interested in your niche, you can use hashtags to target them with your posts.
Giveaways
Using a third-party tool to host your giveaways is a great way to promote your giveaway on Instagram. There are many benefits to doing this, including increasing engagement and visibility, but you must take the time to choose a third-party tool that will suit your needs and goals. Instagram is particularly strict about algorithm updates, so make sure that you carefully read their guidelines to avoid violating them.
Post consistently
Another way to increase your reach is to create videos on a regular basis. These videos are more likely to be picked up by the Instagram algorithm and shared by users. The Instagram chief also said that two posts per week and two stories per day could greatly benefit your business account.
Read this guide to know more about the number of Instagram posts per week is enough.
Conclusion
With this new change, it is important for businesses to continue to focus on quality content and creating a strong relationship with their followers. While the Instagram algorithm may seem like a challenge at first, by using these tips, you can make sure your business continues to thrive on the platform. Have you made any changes to how you are using Instagram in light of the algorithm update? Let us know in the comments below!