Need to enhance the dimensions of your Facebook group?
Wish to keep away from expensive Facebook advertisements?
Whenever you develop relationships with others in your area of interest and specialists, your Facebook page can simply develop with out promoting.
On this article you’ll uncover 3 ways to develop your Facebook fan base with out adverts.
#1: Guest Curate for Other Pages
Curating content material for different pages is an effective way to community with different individuals in your trade, whereas growing your individual visibility and attain.
Select 5 to 10 profitable Facebook pages run by firms providing providers complementary to yours, since they share your audience. Your experience will provide actual worth to their followers. Then supply to curate content for them as soon as every week in return for credit score on their page.
For instance, the CEO of an organization was a speaker at a advertising and marketing and promoting course, which spent some huge cash selling its personal Facebook page. Each week on “Mobile Wednesday,” this CEO could be the visitor curator on the course’s web page, and share fascinating articles on the subject.
On the finish of every replace there was a shout-out: “Posts as we speak are curated by OnTheMob.” Additionally they included a hyperlink to the corporate’s Facebook page. The results of this straightforward method was just a few thousand new Facebook likes a month.
To get began, merely ship every of your focused Facebook pages a message providing to curate content material beneath a particular class for them as soon as per week. You possibly can even do that a few times a month. Nevertheless, the extra publicity, the faster the outcomes. The pages you method ought to recognize the chance to combine up their content material and take among the strain off from posting.
Keep in mind, the pages you attain out to should be complementary, not competitors. Any direct opponents seemingly gained’t mean you can use their Facebook web page to advertise your self.
#2: Search Out Promotional Swaps
Seek for and checklist about 30 to 40 Facebook pages for merchandise, companies or communities which can be complementary to yours. As above, these complementary pages probably share your audience and have roughly the identical variety of followers.
Right here’s the Excel spreadsheet template I take advantage of to trace partnerships.
After you have a great checklist, ship every web page a message, explaining a bit about your self and your Facebook standing (equivalent to web page likes and engagement). Provide to say their Facebook page to your followers on a Facebook replace in the event that they point out yours in return.
Here’s a pattern intro message to adapt to your promotional outreach.
Hello (Title of web page admin),
How are you?
My title is (your title) and I’m (identify of name)’s Facebook page supervisor. I’d love so that you can think about a promotional partnership with our page. I feel we will each profit.
Our firm’s Fb web page targets principally (target market together with: gender, age, occupation, curiosity), and we put up largely content material about (sort of content material you submit).
Now we have (variety of followers) with respectable engagement charges. You possibly can verify our web page out right here (URL of your Facebook page).
It seems to be like we goal an analogous viewers with completely different merchandise.
Would you take into account doing a promo swap between our pages? You’ll point out us to your followers and we’ll point out you. That method we are able to each get some recent likes from actual individuals in our audience.
Please let me know if this appears fascinating to you. Ship me a message so we are able to make clear the remainder of the main points.
Thanks on your consideration.
When you attain an agreement, share your cross-promotional posts. Observe outcomes so you already know which companions are good to work with sooner or later.
I first heard about this method from Neil Patel on a content material hackathon. He praised this method because the one he used to develop his Fb web page for his new experiment, Nutritious Living. Utilizing this idea, pages have acquired nice preliminary outcomes: 1,200 new likes in lower than two weeks.
Note: For this idea to work, it’s good to begin with 3,000 to 4,000 likes in your Facebook page. In case your web page remains to be mild on followers, you could wish to attain out to your e mail listing or contemplate doing a cheap Facebook advertising campaign to extend your fan base.
#3: Conduct Q&A Classes With a Twist
As soon as Facebook launched the Reply possibility, conducting a Q&A turned somewhat extra fascinating.
Invite totally different specialists in your subject to reply questions in your Facebook page and rally customers to point out up and ask questions in actual time. Followers can ask questions and interviewees can reply inline, making the Q&A straightforward to observe.
The get essentially the most traction for an professional interview, don’t rely solely on selling it by means of standing updates, though you need to do this too. Create a Fb occasion. It’s simpler and extra pure for Fb customers to share and invite pals to an occasion they discover thrilling or attention-grabbing.
First, ship out a request to an knowledgeable or a celeb in your discipline. Ask if she or he is all in favour of taking part in a Fb Q&A in your web page.
Right here’s a pattern letter to adapt on your Q&A requests.
Subject line: Live Q and A on our Facebook Page
Hello (knowledgeable’s name),
How are you?
I’m an enormous fan of (weblog). I actually loved your article about (article matter + hyperlink). I particularly appreciated your ideas on (slim matter).
I’m (title of your organization)’s head of selling, and as part of that, I run all the firm’s content material advertising and marketing and social media efforts.
As a part of our Fb technique, we host one business professional a month for a reside Q and A at a selected time and date on our Facebook page. Our followers can take part within the occasion and ask their favourite specialists inquiries to learn to be higher at what they do.
I’m reaching out to you as a result of I’d like to have you ever on our Facebook Q and A session subsequent month.
There are not any preparations wanted in your half, and though you’re welcome to share the occasion, we’ll do many of the promotion. You merely want to indicate up on the set date and time and reply questions for 45 minutes.
What do you say?
I do know you’re very busy, however we’d adore it if you may make time for a fast Q and A.
After getting your visitor secured, create an occasion and begin selling it to your followers. As a part of the invite, ask folks to love your Facebook page and share the event.
Announce the event in your Facebook page. Embrace a hyperlink and pin it to high of your page. For further influence, replace your page’s cover photo with a graphic of your visitor and event details.
Promote the event on Facebook and different social networks, ship it to your e mail checklist and put it up for sale by means of related Facebook teams. Until it’s your personal Facebook group, examine the rules or ask permission earlier than posting.
Whereas there’s nobody magic technique to enhance the variety of natural likes to your Facebook web page, there are many ways you possibly can attempt to grow your audience.
Simply have endurance and apply these strategies to your Facebook advertising and marketing plan. The followers will observe.