Continue to learn more about the next 2 steps of how to increase sales on Instagram.
Instagram is a popular social network, but besides that, it is also an effective business tool if you can exploit its full potential. There are many misconceptions that just opening an account and posting sales content is enough to do business on Instagram. But the truth is quite the opposite, this is a fertile land, but also extremely harsh and requires careful research. Are you interested in learning how to increase sales on Instagram? Want a more effective plan?
In this article, you’ll find a three-step process to utilize your business performance and ultimately, increase your sales on Instagram.
#2: Convert Leads to a Sale
Let’s assume you’ve built a list of leads; this is where you increase sales on Instagram. The next step is to make them convert to sales. Your stories should comply with a straightforward structure for this stage of lead nurturing.
- The hook: Slides that introduce your topic should come first. Once more, you might introduce the subject with a poll or quiz.
- Education and expertise: Next, present three to five slides that describe the issue you intend to address for your audience and the approach you intend to take. You can either record audio, type text, or do both for this stage.
- Call to action: The time has come to increase Instagram sales! Afterward, you’re still going to sell your way, so don’t worry. Consider the slide to be an invitation rather than a promotion. Encourage your followers to click a link to make a purchase, register, or request additional details.
- Social proof: Include quotations, testimonials, and screenshots from other satisfied customers to complete the sequence. One of the most effective strategies is social proof, and it can be reused over time.
Once you’ve published this sequence once, you may preserve all of those stories and use them as evergreen sales content by making them a highlight on your Instagram profile. Make sure to add the conversion link on every single story to optimize the impact.
Remember that Instagram now allows you to edit link wording so you won’t have to sound pushy. The link language should be changed to reflect the viewpoint of your target audience, such as “I want to become viral!” or “I want to learn more.”
A smart rule of thumb is to spend three weeks gathering new leads before concentrating on promoting sales for one week.
If you want to read more about how to create effective and cool Instagram Stories Ads, let’s have a look at how to do it!
#3: Increase Your Sales With Special Launches
Your last step is an added bonus to increase sales on Instagram.
The strategy is as follows: during 24 to 72 hours, you heavily advertise a very particular offer through your stories. The offer is really alluring, and the stories are only available to your close friends. Consider time-limited offers, free gifts, or first access to a new product. Additionally, it’s a fun, low-risk approach to soft-launch brand-new product concepts. You’re going to work hard to sell during this very short time. That asks for lots of calls to action, social proof, and frequent posting.
Yes, this strategy is aggressive. However, the fundamental idea is to use the strategy on occasion and for a brief period of time. It retains all of its impacts in this way.
Prepare to Start Selling with Instagram
By this point, you should have a few ideas about how you want to nurture leads, target them for particular products and offers, and persuade them to purchase. So get ready to launch your Instagram business right now!