It’s hard to trust something if you don’t really understand it. Here we will explain how Instagram works so that you can use this platform more effectively. There are tons of misconceptions out there and of course, Instagram can do more to help people understand what Instagram works. This guide will help you answer these questions: “How does Instagram decide what appears in front of me first?”, “Why do some of my posts get more engagements than others?”, and “How does Instagram decide what to appear on Explore page?”.

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Instagram Live has been a hot trend on social media over the last year. You may be thinking if having Instagram Live analytics would really help the business understand and level up your videos.

You’re in luck. Until recently, none of the Instagram analytics tools out there measured Instagram Live analytics. However, in May 2021, Instagram updated its analytics features and improved its capabilities. The update added the long-awaited Instagram Live analytics and analytics for Instagram Reels.

This post will explain:

  • What Instagram Live analytics are
  • How to view Instagram Live metrics
  • The new Instagram Live metrics
  • Top 5 tricks for integrating these numbers into your live video strategy

Let’s start!

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Ad dollars are an important source that drives social media discovery. However, the Instagram Explore page remains one of the final frontiers for organic reach.

Behind the Explore feed, Instagram’s fine-tuned algorithm has been real good at recommending users with content they might like. A bit too good, in terms of the spread of misinformation.

In response to both bad actors and good actors, the algorithm is continually evolving and learning to identify problematic content, eliminate bias, promote new formats and connect people with positive communities on the platform.

For brands, the benefits of appearing in the Explore tab include potential spikes in reach, impressions, and sales. It’s a spot to grow your audience and build community. Learn about the newest updates to the algorithm and the right method to land on the Explore page.

Keep reading this article to learn more tips to get on Instagram explore page in this year, 2021.

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You may wonder a question a thousand sleepless nights: “How often should I post to Instagram?”

Of course, there is way more to a successful social media strategy than just posting on Instagram the optimal number of times: it’s not a magic formula, let’s get that straight.

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