With the viral video app’s popularity skyrocketing, now is the time to increase your TikTok followers! Continue reading to find out the next effective tips.
Tip #3 to Increase Your TikTok Followers: Start Your Own Trend or Challenge
If current trends don’t seem to fit your brand’s messaging (we get it, a lot of them feel like an inside joke), you can create your own trend or dance to grow your following.
TikTok is being used by celebrities such as Jennifer Lopez to create “challenges” in which fans recreate a dance and upload it to the platform.
But brands are also getting in on the act! Chipotle is a good example of increasing followers by creating their own challenges that are open to everyone.
The #ChipotleLidFlip challenge has over 300 million views, and their #GuacDance challenge has over 1 billion views, proving that a fun challenge can be one of the best ways to grow your following.
TIP: Follow Chipotle’s lead and create a challenge that is simple enough to execute that it is both inclusive and not completely out of reach.
Tip #4 to Increase Your TikTok Followers: Use the Appropriate Hashtags
Hashtags function in the same way on TikTok as they do on other platforms, such as Instagram, in terms of discoverability.
There is no hard and fast rule for which hashtags are the most effective on this platform, but you can use a combination of content-specific hashtags and general hashtags related to the platform to help you gain more TikTok followers.
For example, if your TikTok video is a fun video of your café staff at work, you could use general hashtags like #barista #coffee in addition to specific hashtags like #ForYou or #fyp to try to get a coveted spot on the For You page.
Remember that larger, more general hashtags can become overcrowded, making your content even more difficult to find. As a result, it’s worth thinking about adding more unique and niche hashtags, such as #CoffeeCornerVancouver.
Just like on Instagram, a little hashtag research can help you get more eyes on your posts.
Tip #5 to Increase Your TikTok Followers: Post Original Content Often — and Don’t be Afraid to Get Creative!
Getting creative with TikTok’s editing features and regularly creating your own content will undoubtedly increase your chances of gaining more TikTok followers.
The TikTok algorithm, like most social platforms, rewards posts with a high level of engagement and interaction, so the more you post, the more likely you are to be seen by the platform’s massive audience.
TikTok’s editing features make it simple to create entertaining content, but what you post and how frequently you post will be determined by experimentation.
Don’t be discouraged if some videos receive thousands of likes overnight while others fail to receive any engagement. That is typical of TikTok.
Once you’ve discovered a format that works for your brand, try to replicate it or come up with a new iteration that will work again and again!
For example, fashion influencer Alexandria Pereira frequently uses her “7 days, 7 ways” format on her TikTok and IGTV channels to show off outfits — a great way to repurpose content and serve your audience on both channels!
No one has yet cracked the TikTok code to success, but being unique and consistent definitely pays off!
Tip #6: Post at Peak Times
Getting more TikTok followers is easier once you know when your target audience is most active.
And, with a TikTok Pro Account, you can discover the specific days and hours when your audience is most active.
Please keep in mind that TikTok displays all analytics in UTC time. That means you’ll need to perform a timezone conversion to determine when your audience is most active in the location where they are.
Aside from knowing when your audience is most active, you must also be willing to experiment and track the results.
Each TikTok account will be unique, and while you can use other social media platforms for similar benchmarks, the best time to post will come after several weeks of learning from successful (and unsuccessful!) videos.
Tip #7 to Get Followers on TikTok: Connect to Your Other Social Media Channels to Cross-promote
TikTok makes it extremely simple to download videos from any profile (including your own) and repost them on other social media platforms.
Your brand has a strong following on another platform. That helps you attract more TikTok followers if you tell them.
Steak-umm is a good example of this. The brand shares TikTok videos on their Twitter account, which has over 157,000 followers. Their TikTok account now has almost 82,000 followers:
Tip #8: Collab with Content Creators
Individual personalities and profiles are unsurprisingly the most popular on TikTok, and thus have the most followers.
And their followers are already active and tuned into their content. Hence, many influencers from other platforms (particularly YouTube and Instagram) have been successful in migrating their massive followings to TikTok.
Just like on Instagram, brands can reap a slew of benefits from collaborating with an influencer or content creator.
Consider the case of Aerie. As a newcomer to the TikTok scene, they wanted to increase their following. As a result, the retailer collaborated with TikTok’s biggest star, Charli D’Amelio, to create sponsored content that drove new visitors to their brand page.
They’ve made three videos so far and have over 17,000 followers.
Collaboration with content creators can be time-consuming to set up. That’s because you want to find the right influencer to represent your brand. And you’ll almost certainly need to set aside money for the campaign.
Having said that, TikTok influencer marketing is still in its early stages, so it’s a great time to get ahead.
Tip #9: Repost TikTok as UGC
People enjoy seeing their content reposted on social media profiles they enjoy. So, utilizing user-generated content (UGC) can assist you in gaining more TikTok followers.
It’s simple to download and repost content directly from TikTok. The TikTok logo and content creator’s handle are automatically added to each video download. So, giving credit is never an issue.
If you don’t have time to create your own content, reposting UGC can help fill out your TikTok profile and increase your posting frequency!
If users are aware that they may be featured on an account other than their own, they are usually eager to create content and tag the brand in order to have their posts seen by thousands of TikTok users.
NARS Cosmetics has started reposting UGC TikTok content featuring its products — and it’s working wonders for their feed.
If you have a physical product, reposting UGC can help you gain more followers!
Tip #10 to Increase Your Followers on TikTok: Create a Clever CTA
It’s one thing for users to enjoy your content, but it might not be enough to increase your TikTok followers.
Profiles that use a call-to-action at the end of their videos have a better chance of increasing their following. That’s because a little nudge in the right direction sometimes works!
What’s the catch? You must make your CTA as exciting, clever, and enticing as your content. This can be as simple as adding text to your video (“Follow us for more videos like these!”) or as elaborate as hosting a giveaway, as EOS did. They even encouraged followers to tag a friend, which greatly increases exposure.
That’s it — 10 tips for increasing TikTok followers!
Finally, the best way to grow your following is through your own creativity. So don’t be afraid to experiment with the videos you’ve always wanted to try.