TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth-largest social network in the world, surpassing Snapchat, Twitter, and Pinterest.

With numbers like that, it’s time to jump in— particularly in case, your brand needs to reach youthful audiences, as 69% of TikTok users are between 16 and 24 years old.

Unsure how to get began? We’ve got 9 ideas for engaging TikTok videos below. Continue reading →


TikTok stats are a method to see if the hype is real.

And because the numbers present, in some ways, it is. Since its global release in 2018, TikTok’s increase has been explosive. However, the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, and even Snapchat. Not yet, at least.

TikTok’s popularity—especially with teenagers—has inspired copycats, though. Just about every app seems to have a TikTok clone. For Facebook, it’s Lasso. Instagram has Reels. YouTube just launched Shorts. And then there’s Vine’s revival, Byte. Plus WeChat, certainly one of TikTok’s biggest mainland rivals, has entered the short-video arena, too. Not to mention Quibi.

Thinking about adding TikTok to your social media marketing technique? These TikTok stats will assist you to tell the forest from the memes. Continue reading →