A hot housing market is a boon for realtors, and TikTok for real estate agents has the potential to tip the scales in your favor in the never-ending competition for leads.
Because of the Covid-19 pandemic, virtual home tours are all the rage these days, and when it comes to real estate social media marketing, platforms like Facebook and Twitter are all too often your first stop when trying to generate new leads.
As a result of the growing need for an online presence, real estate agents must be more strategic in their marketing than in previous years in order to generate leads in their community. Let’s learn how to market on TikTok for Real Estate Agents now!
How to Market on TikTok for Real Estate Agents
What is TikTok, exactly?
TikTok, which has approximately 1 billion monthly users, is described by its developers as “the leading destination for short-form mobile video.” And when the platform’s developers say it curates short-form content, they mean it. When TikTok first launched, videos could only be 15 seconds long. Even though developers increased the maximum video length to three minutes in 2021, concise videos remain the social media platform’s bread and butter.
TikTok, despite being only the seventh most popular social media platform, is considered the most engaging due to the amount of time people spend on it. The average TikTok session lasts 10.82 minutes, which is more than double the average engagement on Pinterest, the runner-up.
Why is TikTok useful for real estate agents?
As a realtor, you may be wondering what you have to offer a platform primarily used by millennials and Gen Z looking to pass the time. Some real estate agents have reported tremendous success after using TikTok, with one agent claiming to have received hundreds of inquiries for a single listing through the platform.
This chart depicts the percentage of TikTok users by age group. While the majority of users are between the ages of 10 and 19, all age demographics except those 50 and older have nearly equal numbers of users.
TikTok is a unique social media platform in that users go there to engage with content from people other than their friends. As a result, your content may gain more traction on TikTok than on other social media platforms, and it can be an invaluable business marketing tool.
TikTok also makes it easier for content to go viral than other social media platforms. The “for you” page is the default page for users, and it displays content based on a user’s previous engagement with the site. Because TikTok’s algorithm is constantly looking for new content to show users, your videos may appear in their feeds, especially if you get your tagging right and create engaging content.
While TikTok can be used to generate organic leads, it can also be monetized on its own, providing a secondary income source for your agency.
What are some useful TikTok applications for real estate agents?
The key to successfully using TikTok is to create short-form video content that engages users in some way. Among the suggestions are:
- Real estate hints and tips
- Tours of real estate
- Information on preparing a house to sell
- The industry’s dos and don’ts
Allowing your personality to shine through in your videos is also a good idea. You want to give people a good idea of the real person they’ll be working with if they contact you as you generate leads.
How can you begin using TikTok?
It only takes a few minutes to set up your TikTok account, which, like most social media platforms, is free to use. All you have to do is download the TikTok app to your phone and create an account. The key to getting started with TikTok for real estate agents is to set up your TikTok profile and decide how to curate your content after that.
How to optimize your TikTok account
When someone visits your TikTok profile, you want them to know who you are, what services you provide, and how to contact you right away. Optimizing your TikTok profile puts this information front and center on your page. That allows you to succeed.
Begin by selecting a username and display name that clearly states who you are — typically, the name of your real estate agency is your best bet.
The following step is to optimize your bio. Here are some suggestions:
- Your service area
- Your website’s URL
- A brief description of who you are and what you do
This brief profile includes the agent’s name, location, and where to find more information. In their CTA, the realtor used emojis to highlight their specialties. Image source: @StargelRealEstate
Then, if it makes more sense for your brand, use a professional headshot or your company’s logo. Finally, incorporate links to your other social media accounts.
How to make content and develop your style
The most difficult part of creating your TikTok account is uploading your first video. Although the TikTok app makes it simple to create content by walking you through the recording and editing process as soon as you press the “create” button, deciding what to post and developing a style that feels right for you can be nerve-racking.
The best way to create content for TikTok is to be authentic while also having fun. Because TikTok videos aren’t formalized seminars, don’t be afraid to bring some energy to the table.
When deciding what to post, go through all of your materials, from client handouts to old PowerPoint presentations. Consider the following:
- What is the most important thing to remember from this?
- How can I get that in only 15 seconds?
This will assist you in producing a plethora of valuable content that your audience will appreciate. As you gain experience with TikTok, you can incorporate personal stories and TikTok trends that you enjoy.
What are the best TikTok tips for real estate agents?
As with any social media platform, there are best practices to follow when beginning. Here are the top four TikTok tips for real estate agents.
1. Following trends
While it’s always a good idea to keep as much of your content as original as possible, peppering it with trending content has numerous advantages.
People are more likely to be interested in a trending topic. Creating trend-following content increases your chances of appearing on someone’s “for you” page. If a user has previously liked content from that trend, the algorithm may recommend more of the same.
2. Leveraging both organic posts and ads
TikTok has the advantage of allowing you to curate a variety of organic and paid advertisements. The company emphasizes, however, that using TikTok for business should be organic and avoid overt pitches, even in paid ads.
A winning strategy tests your audience with organic posts to see what content generates the most engagement. Top-performing posts can then be used as paid advertisements for your brand, or you can create paid ads based on the type of content your viewers are most interested in seeing.
3. Having a consistent posting schedule
Posting consistency is critical to TikTok success, with experts agreeing that the “Golden Rule” of TikTok is to post at least once per day, and up to three times per day if you’re just starting out.
This number, on top of your already hectic real estate schedule, can be overwhelming. However, keep in mind that TikTok only accepts ultra-short-form content, and you can have a 15-second video ready to post in just a few minutes using the in-app editing software. There are also TikTok schedulers available if you want to create a large amount of content at once and then schedule it to post at a later time.
4. Including hashtags to reach your audience
Using hashtags allows you to organize your posts and teach algorithms what the topic of the content is. Hashtags are clickable, which means that if a user clicks on one, they’re taken to a list of posts that include that hashtag. As a result, it’s critical to use popular hashtags that are relevant to your content.
To begin, look for trending real estate hashtags or look at what your top competitors are using as hashtags.
How to Market on TikTok for Real Estate Agents – Begin your real estate TikTok adventure now
The great thing about using TikTok for real estate agents is that there is almost no entry barrier. You can start a TikTok account focusing on real estate as long as you have a smartphone and information to share with your audience.
Begin by downloading the TikTok app and watching videos posted by other realtors to get a feel for the platform. When you finished, click the big plus button in the corner to make your first official TikTok.