How to Run an Instagram Influencer Campaign

Do you need to generate leads from Instagram?

Have you ever thought of reaching out to influencers?

An influencer marketing campaign is an efficient technique to promote your corporation and generate leads by leveraging the viewers of one other Instagram account.

On this article you’ll uncover easy methods to run an influencer marketing campaign on Instagram.

#1: Reach Out to the Proper Influencers

The very first thing to do is to establish potential Instagram influencers and attain out to them.

Determine Influencers

Take your time exploring Instagram pages which can be associated to your small business and whose followers align along with your target market. You may merely go to the Discover tab and search by keyword to seek out potential candidates.

When you’ve discovered an fascinating account, have a look at the recommended accounts that seem subsequent to the account’s Follow button.


Make an inventory of not less than 10 accounts you need to goal, specializing in ones with greater than 100,000 followers. The more substantial the account’s follower base, the more profitable your marketing campaign is more likely to be.

Nevertheless, don’t look solely on the variety of followers that an account has, as a result of that doesn’t inform the entire story. Have a look at the posts’ engagement (the variety of likes and comments) and ensure there’s a great steadiness.

Contact Influencers

After you’ve compiled an inventory of influencers, it’s time to succeed in out to them. You wish to ask if they’d take into account including a hyperlink to your landing page to their bio.

Instagram pages which are open to promoting alternatives sometimes make it simple so that you can contact them. Of their bios they are going to present an e mail deal with and infrequently a Kik contact identify as nicely. (Kik is a messaging app generally utilized by the Instagram neighborhood.)


Upon getting their contact info, it’s time to craft the message you’re going to send to influencers. Clarify that you just’re seeking to promote your Instagram account and enterprise, and need to know in the event that they’re open to promoting alternatives. If they’re, you’d like them to ship you a quote.

You’ll get various kinds of quotes, based mostly on the variety of followers for the account, its engagement and the trade. Costs may additionally fluctuate relying on whether or not the account is private or branded.

Attempt to negotiate on pricing. You’re not coping with Instagram immediately, so pricing may be tailored primarily based in your profile and state of affairs. Some Instagram accounts earn over $10,000 a month, so don’t be shy about negotiating on costs.

Understand that in the event you’re a small enterprise, you could wish to attain out to smaller accounts first. Then in the event you see a pleasant return, you possibly can transfer on to bigger accounts for future influencer campaigns.

In the event you contact a private Instagram account with over 500,000 followers, the account proprietor may not be the one who replies to you. As a substitute, chances are you’ll hear from an company or a supervisor who’s appearing on their behalf.

Read more: 5 Best Types of Instagram Photos for Business

#2: Set Up a Landing Page

After you will have a listing of influencers who’ve agreed to work with you, you have to create a landing page on your marketing campaign. The landing page needs to be a easy internet web page andinclude an choose-in type. You wish to drive traffic from Instagram to your touchdown web page and invite guests to offer their contact data. To do this, you’ll want to supply a free supply to incentivize them.


The supply generally is a free information, report, lesson, e-book or webinar in trade for one thing from customers. Since you wish to generate leads, ask your guests to supply their e-mail handle. Do not forget that the extra beneficial the knowledge you supply, the more doubtless folks will respect and keep in mind what you are promoting.

The objective of your touchdown web page is to not sell however to draw new leads. To be a focus for Instagram customers, the page must be clear, concise and interesting. It’s additionally essential that the page is responsive since most of your visitors will come from mobile gadgets.

#3: Launch Your Marketing campaign

After you select an influencer, you’ll must ship your promotional supplies for the marketing campaign.

As a result of your objective is to drive visitors to your landing page, listed here are the supplies you’ll have to ship to the account selling what you are promoting:

  • Present a caption with a powerful name to motion. Invite the influencer’s followers to take a look at your hyperlink within the influencer’s bio.
  • Submit a picture of the product or a quote. (You should use a call to action right here.)
  • Share the hyperlink to your touchdown web page. Edit the hyperlink with a hyperlink tracker so that you canmonitor the clicks and the return on funding (ROI) of every influencer marketing campaign you run.

After you present these three components, the influencer will publish your post and add your hyperlink to their bio. The account’s followers can then begin participating along with your advert.


Instagram now has over 300 million customers, lots of them Millennials. If you wish to generate new leads from the platform, you don’t must have tons of followers and even have an Instagram account. With an Instagram influencer marketing campaign, all you want is a straightforward touchdown web page and a minimal finances to speculate.

Read more: The 5 Follow-Ups You Need to Convert Contest Leads into Real Customers

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