The 5 Follow-Ups You Need to Convert Contest Leads into Real Customers

3…2…1 your contest is formally finished.

You understand who the winner is, and judging by the prolonged listing of recent leads in your database your contest was an incredible success. However to inform you the reality, your actual work has simply begun.

What good is a listing of recent leads for those who don’t know the way to convert them into paying clients?

Seems 65% of companies admit they don’t have lead nurturing techniques in place.

Merely sending an electronic mail isn’t going to chop it both. You want a number of comply with-up methods to make sure you’re gaining true worth out of your contest. It’s time to seek out out the 5 essential follow-ups you want as soon as your contest is completed.

1. The Follow-Up Electronic mail Supply

Follow-Ups You Need to Convert Contest Lead

Let’s begin out easy. When you’ve introduced the winner of your contest you must ship out an e-mail to thank all contributors for coming into, and talk how a lot you worth them. That is fairly apparent.

However don’t suppose that the only function of this e-mail is to say thanks. Your thanks e-mail must maintain your leads engaged (if not a “thanks” e-mail is identical as “goodbye”).

Whether or not it’s sending new results in your web site or to take a look at one thing related to your contest, your email wants to incorporate a call-to-motion. An email and not using a call-to-motion is solely a wasted alternative.

Actionable Follow-up Technique:

Connect a reduction code or coupon to your comfort emails.

  • The sort of provide is a superb follow to transform leads into paying clients. By offering them with a purchase order incentive you might be encouraging them to purchase from you down the road (and comforting them after their loss).
  • Set a time restrict in your coupon or low cost to create urgency and be sure that your new lead doesn’t overlook about you.

2. The Follow-Up Content material E mail

Not each follow-up e mail must be coupon or low cost associated. In sure conditions, you could need to additional educate leads and which may be what they’re concerned with most.

Ship leads an e mail with a hyperlink to a special portion of your web site or a touchdown page with gated content material. You’ve already gotten their e-mail deal with from their contest submission, so guarantee your page doesn’t ask for it once more.

Actionable Follow-up Technique:

Ship an e-mail prompting your new results in obtain gated content material associated with your contest prize. Make certain you’re asking them for info past their electronic mail. The more private information you acquire from leads the higher you possibly can present them with focused, personalised content material or product data down the road (which is able to improve click on-throughs, opens, and remaining gross sales).

3. Create an E-mail Segment With All Contest Members

Follow-Ups You Need to Convert Contest Lead

This provides us actually invaluable lead info: your entire contest entrants just like the services or products you set as a prize.

This permits you the chance to position all of those that didn’t win into a brand new e mail phase. From right here you may particularly goal them with emails sooner or later associated to both the product they entered to win or one prefer it.

If you have already got a publication subscriber listing, merely creating a brand new section ensures you’re sending these heat leads associated info sooner or later.

Actionable Follow-up Technique:

Let’s say you simply ran a contest which gave individuals the possibility to win a devoted 2 hour session with you on Fb advertising and marketing, one thing usually valued at $250. All people who entered to win that prize is clearly desirous about Fb advertising and marketing, so phase them accordingly.

For those who’re curious of the right way to arrange a section in Mailchimp, take a look at their great guide (or ConstantContact’s).

Read more: Social Media Marketing Plans Without the #FAIL

4. Create a Customized Viewers on Facebook

If you happen to’ve generated over a hundred leads via your contest, a customized viewers on Fb is a good way to achieve these people once more sooner or later.

They’re conscious of your business and who you might be, so a Fb advert focused at them can be prone to seize their consideration amongst the noise of their News Feed.

So what precisely is a customized viewers?

It seems like fancy Facebook lingo however its doable for any Facebook marketer.

A customized viewers permits you to attain these leads that you simply already know. You possibly can add the entire e-mail addresses you obtained out of your contest (so long as you drove at the least a hundred) and ship Fb adverts particularly to those members.

Follow-Ups You Need to Convert Contest Lead

Actionable Follow-up Technique:

Put out an advert to all previous members that didn’t win, proper earlier than your subsequent contest. You’ll be able to then tailor the advert straight to those people. You could say one thing like “We all know you actually needed that “prize”. Fortunate for you, you get one other likelihood” with a hyperlink to your new contest.

To do that, go in to your Advertisements supervisor, click on Audiences, Create Audience and resolve import your checklist. A customized viewers is a useful approach to particularly goal previous individuals. Don’t overlook it as a approach to attain out and seize the eye of leads after they’re least anticipating it.

5. Create a Lookalike Audience on Facebook

Follow-Ups You Need to Convert Contest Lead

Facebook is a superb device for reaching previous contributors, however it may additionally assist you to succeed in new audiences as nicely.

A lookalike viewers is the proper strategy to discover like-minded people to enter your subsequent contest. As soon as once more, when you’ve got greater than a hundred entrants’ emails you possibly can simply create an viewers on Fb focusing on those that don’t learn about your small business.

A lookalike viewers makes use of an algorithm to achieve out to individuals doubtless excited about your online business or contest as a result of they’re much like these leads in your listing. In easy phrases, in case your leads needed to enter your contest why wouldn’t those that are similar to them?

A lookalike audience will be created underneath the customized Audiences portion of your Advertisements supervisor. You may choose one nation at a time after which base your lookalike viewers off of “Similarity” or “Larger Attain.”

  • Similarity – optimizes the viewers primarily based off the highest 1% of individuals in that nation which can be probably the most comparable
  • Larger Reach – Consists of the highest 5% of individuals in that nation just like the unique viewers (however much less exact matching)

Actionable Follow-up Technique:

Create a lookalike viewers based in your current contest leads. Purpose to seize this new group of people with advertisements straight focused at them as an viewers. Your purpose must be to get them intrigued and involved in getting into your subsequent contest or at the very least excited about your business.

Why Trouble?

As soon as your contest is full, your aim ought to be to construct relationships together with your leads and nurture them additional down your gross sales funnel. Get them participating along with your content material and your model.

There are not any easy guidelines relating to following up after a contest.

Properly truly there’s one – be inventive.

The 5 choices talked about above are simply examples of what now we have seen our purchasers do over the previous few years.

Attempt them out and uncover what works for you and your brand.

Never look to promote contest contributors instantly. Construct these leads into an engaged viewers and finally you can be rewarded with business advocates sharing your contests, getting into your contests and spreading optimistic word of mouth for your online business.

Read more: 8 Best Solution to Get More Likes on Facebook

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