How to Use Instagram Live to Grow Your Followers (2/2)

grow your followers

Continue with some Instagram live stream ideas and frequently asked questions about Instagram Live to help you create a perfect Instagram live to grow your followers…

7 Instagram Live stream ideas

Below are 7 good ideas to encourage your next Instagram Live stream. Utilize this list the next time you need some help coming up with an engaging Instagram Live stream to grow your followers.

1. Collaborate with an industry influencer

3 screenshots of an Instagram Live showing young woman 1) broadcasting with many hearts appearing in bottom right corner of screen, 2) young woman choosing a person to add to her broadcast, 3) split screen featuring 2 young woman broadcasting at once
Source: Engadget

There is no better, more proven method of spreading brand awareness and grow more followers than collaborating with an industry influencer.

These are people who your target audience already knows and respects. Once you work with them, they bring clout to your brand and introduce more people to your business.

Instagram Live is an ideal platform for these collaborations. With their “Add a guest” function, you could bring influencers on for interviews, Q&A sessions with your viewers, or just to have them on for a chat.

Choose the Add a guest button at the bottom (the one with two smiling faces) and that will give you the option to select another guest in your stream. When the guest joins, their video will appear with yours on a split-screen.

Right here’s an example from The Lyons’ Share Wellness, a fitness coach who welcomed a running expert on her Instagram Live to give viewers some good insights on fitness.

2. Go live at an event

There is no better place to go stay than at an industry event that you or someone else is hosting.

Maybe your brand is up for an award? Stream the ceremony live for your followers to see.

Maybe you are at a conference and there is a panel you think your audience would love?

Show them via Instagram Live.

Maybe that’s just a party or fundraiser your company is hosting? That’s a great chance to show your followers the human, fun-loving side of your brand.

Streaming live at events also helps increase that all-powerful FOMO (fear of missing out) factor, helping to build hype and anticipation for your next event. That is good if you want your followers to join you at another event later on.

Here’s a good example from Cristiano Rinaldo who streamed his promotional visit to a Nike store from Instagram Live.

3. Host a tutorial or a workshop

Instagram Live is a good place to host a how-to workshop for your fans and grow your followers. Not only can you stream to people the world over, but however you also have the chance to reply to any questions they could have in real-time.
One person who does this very well is John Mayer on his Instagram Live streams. He often turns to the platform to provide guitar masterclasses to his fans.

These videos are fun, informative, and very engaging. He regularly takes the time to reply to questions his audience has for him.

Kim Kardashian also made a Live makeup tutorial for all of her Instagram fans.

You may not be a well-known rock star or a reality tv mogul, however, there are many methods your brand could offer lessons to your viewers as well.

4. Q&As

A good way to begin building engagement with your audience is by answering their questions. That is particularly effective when you have thought leaders in your organization.

Simply hop onto Instagram Live and solicit questions from your audience. They could range from topics like the newest news around your industry, to what the inner workings of your business look like.

Here’s a video of entrepreneur Gary Vaynerchuk conducting a Q&A for his Instagram Live stream.

Make sure to announce that you are going to hold a Q&A for your followers before you go live so that they know to come with questions ready. This also helps build hype for your stream in advance.

5. Interview a coworker

One good method to build transparency and showcase your business’s human side is by interviewing a coworker during an Instagram Live stream.

It is a good chance to put a face to your company, while also giving some love and appreciation to your employees.

And it does not have to be a hard-nosed, Barbara Walters-esque interview. Just sit them down and ask them about their role, what they do day-to-day, and the way they assist your audience with your brand.

Just make sure you give your coworker a heads up before you shove an iPhone in their face like the paparazzi.

Caption: Do not be like Leonardo DiCaprio.

6. Talk to a customer

You do not want to speak to an industry thought leader or influencer to help increase your brand. Talking to a customer about how much they love your services or products is just as effective at engaging your audience—and much cheaper.

Do you offer fitness coaching? Interview a customer who was capable of running a marathon due to your business.

Do you teach people personal finance? Talk to one of your students about how they got out of debt utilizing your advice.

These are just a few examples. Basically, in case your customer had a positive experience with your business, they are great candidates for an Instagram Live interview.

And since Instagram offers you the option to save the video after you are done, you could keep it on your Instagram profile as a video testimonial. Double win!

7. Review

It is a close cousin to idea #2.

You could give your instant reaction to an event, book, movie, lecture, or whatever else for an Instagram Live stream to grow your followers. As long as it’s associated with your industry and/or your audience is, it’s fair game.

For instance, when you just watched a talk given by a prominent thought leader in your field, you could go on Instagram Live afterward and give your immediate thoughts on it.

Or maybe you just read the newest book about your industry—and you have a blistering hot take on it that nobody else has thought of before. Hop on Instagram Live and spill the T!

(That’s something the children say, nowadays. Right?)

Simply ensure you do not say anything you may regret while you are so fired up.

You could also evaluate completely different services associated with your business. Use a new laptop for your business? Or maybe you have been trying out a new camera? A review of all those products live!

Frequently asked questions about Instagram Live

Where can I find my Instagram Live video?

After you finish your live video, you have the option to save and share the video.
Once you tap End during your session, Instagram permits you to share the Instagram Live stream to your Story. You could then view it there.

In your Story, you will also have the option to save the video utilizing the save icon at the bottom.

Can I restrict who sees my Instagram Live?

Sure! Instagram offers you the option to limit who sees your Instagram Live stream.

The setting works the exact same method because it does on your Instagram Stories (since that’s where your video will “live”).

Just tap the camera on the upper corner. Then tap the gear or settings button on the top corner.

Then go to the Hide Story From section and select who you want to hide from your Instagram Live stream.

Alternatively, you could also choose Close Friends and select a smaller audience of people you wish to share your Story with.

How do I turn off the comments?

You have the option to turn off the comments on an Instagram Live video by choosing the three dots in the chatbox and tapping Turn Off Commenting.

Grow Your Followers

How do I reply to questions on Instagram Live?

You could solicit questions from your fans through your Instagram Story for a Q&A.

Make a Story post with a question sticker containing the question you wish to ask.

When it comes time for your Instagram Live stream, you will be capable to access them all through the questions button. Choose the button and a drawer appears containing all the questions you could answer.

Choose one of the questions and it’ll appear on your stream for your fans to see.

We do hope that you can create the perfect Instagram live to grow your followers now!

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