Does the hottest new social media platform TikTok make you confused? It probably feels like just a lip-syncing video app for teenagers to some people, however, it’s much more than that.
When you use TikTok right, you could introduce your services or product to a large audience. In fact, TikTok has 500 million users worldwide pursuant to InfluencerMarketingHub, and it was the most downloaded app for Apple in the first quarter of 2018.
Of course, TikTok is not a suitable platform for all kinds of businesses. Here is how you could decide whether it is good for you.
Study the platform.
The last thing you wish to do is joining a social media platform and seem like you don’t know what you are doing. To keep away from getting shunned by users on TikTok, you should study the platform. By studying what kind of content works on TikTok and how to engage with others on this platform, your business could fit into the culture naturally.
TikTok is all about fun and visually interesting content. When you look at the TikTok trending page, you will discover lots of silly videos set to hit songs.
The app is not the place for serious sit-down sales pitches. TikTok is used primarily by people from 16 to 24 years old pursuant to GlobalWebIndex, so you should connect with them in a creative method if you wish to get success on the platform.
Create fun content.
Now that you understand TikTok is all about fun and creativity, it’s time to make fun, creative content of your own. Making your own content is one of the simplest and least expensive methods to promote your business on TikTok. Plus, one of the greatest advantages of TikTok is that you don’t need to make highly-polished videos. Just pull out your smartphone and begin filming.
While wacky videos are widely prevalent on TikTok, don’t try to make an outrageous meme if that isn’t your business’ style though.
For instance, Lush shows off their products with a fun video demonstration set to music.
Take it easy. A light-hearted video that shows off your products will come across more authentic than if your brand tries making a viral meme and fails.
Launch a hashtag challenge.
Another method to promote your business on TikTok is by launching a hashtag challenge. A hashtag challenge is if you encourage TikTok users to make or remake content and add your branded hashtag to it.
For instance, the brand Guess was one of the first firms to launch a hashtag challenge. They inspired TikTok users to film themselves wearing Guess’ new denim line with the hashtag #InMyDenim.
And recently, Chipotle’s #GuacDance campaign was TikTok’s highest-performing branded challenge in the U.S according to Mobile Marketer stats. The promotion resulted in Chipotle’s largest guacamole day ever, with over 800,000 sides of the condiment served.
A fun hashtag challenge not only promotes your business, but it also drives more user engagement and interaction.
Work with TikTok influencers.
TikTok-specific influencers may not be big yet, however, they’ll be and you could work with them to widen your reach on the platform. Generation Z is usually opposed to anything that seems like a traditional advert. So, working with TikTok influencers could actually assist you to make a connection with that generation of users.
Speaking of Chipotle again, they worked with influencer David Dobrik for a paid marketing campaign for the #ChipotleLidFlip problem and got over 100,000 submissions and 230 million views.
To get results from TikTok influencer marketing, just ensure the influencer’s audience matches your target audience. To find the right influencer for your brand, you could look for online tools that let you search bios on TikTok, look for mentions of other brands, the most prevalent languages used in an influencer audience and more.
Benefit from TikTok advertising.
It took a while however TikTok has finally launched adverts to their platform. TikTok gives 4 different kinds of adverts including:
- Infeed Native Content: This kind of advert is just like Snapchat or Instagram story adverts and supports multiple features like site clicks or app downloads.
- Brand Takeovers: This lets brands take over TikTok for the day. They’ll make photos, GIFs and videos with embedded links to landing pages or hashtag challenges.
- Hashtag Challenges: Instead of attempting to make a hashtag challenge go viral by yourself, you could use promoted hashtags to get more engagement.
- Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for faces and images.
As with any social media platform, adverts could help you reach lots of users on the platform. TikTok also presents precise targeting so you could make sure your adverts are reaching the exact users that would be excited about what you have to give.
Over to you.
So, does TikTok make a bit more sense to you now? If your business has a younger target audience, TikTok is the right place to capture their attention. Use these tips to ensure you can promote your business on Tiktok.