Over the past few years, social media bios have undergone a significant evolution. Your bio is now one of the most critical components of your social media presence, providing a unique opportunity to make a strong first impression on your audience. If your bio fails to resonate with your target audience, it could drive away potential followers or even clients.
A successful social media bio in 2023 should communicate six essential pieces of information:
- Who you are
- Where you work or what you do
- Your areas of interest
- Your brand’s tone
- How to contact you
To ensure that you cover all of these bases, we’ve put together a collection of easy-to-use templates that will make it simple for you to create an engaging social media bio for various platforms, including Instagram, Twitter, LinkedIn, Pinterest, and Facebook. With these templates, you can easily put your best foot forward on social media and make a positive impression on your audience.
An Instagram bio is like your brand’s storefront. If someone understands nothing about your business, your social media bio could answer basic questions like who you’re, what your brand is about, and why they need to care.
These 150 characters need to compel visitors to your profile to take action—whether it means clicking on your link, visiting your brick-and-mortar shop, or just following your account.
Whether you are looking to polish up the bio for your personal brand’s account, or a business account, these templates and examples might help cover your bases.
Personal brands
There are many methods you could position your personal brand with your social media bio. No matter format, the best Instagram bios have some key features in common.
Template 1:
[Interest 1] + [Interest 2] + [Interest 3] / [Location]
_________
#[Hashtag]
_________
[Call-to-action]
↓
[Link]
Template 2:
[Name]
[Role], [Title], [Something that sets you apart]
Founder of [personal brand]
[Link]
Template 3:
[Talent]
[Job title]
[Something that makes you unique]
[CTA]
[Link or email address]
Firms and organizations
Template 1:
[What you are] + [What you do] + [Who you do it for] + [How you do it]
[CTA] + [Hashtag]
[Link]
Template 2:
[Mission or value statement]
[Unique positioning statement]
[CTA]
[Link]
Template 3:
[Who you are] + [What you aim to do]
[CTA]
[Hashtag]
[Link]
When you are ignoring your Twitter bio, you are ignoring a key opportunity to be found via search engines.
As a highly visible first point of contact for potential new fans both within and outside Twitter, it’s essential that you put some effort and time into these 160 characters.
Some major features you need to be including in your Twitter bio are:
- Your name
- Username
- Location
- Website
With that in mind, listed below are some templates and examples to get you begun.
Personal brands:
Template 1:
[What you are] | [Your company’s Twitter handle] | [Other details about yourself] | [Where your work has been seen]
Template 2:
[Witty commentary about yourself]. [Role], [Firms you have worked for]. [Where your work could be found.] [Special projects you work on with Twitter handles if available].
Template 3:
[How you identify]. [Pro titles]. [Other roles]. [Email address]. [Gender pronouns].
Firms and organizations:
Template 1:
[Slogan or catchphrase]. Use [hashtag] to share your experiences. Need to contact our support department? Use [customer service hashtag or specific account handle].
Template 2:
[What you are] + [Where you are located]. [What you offer]. [Opening hours]. [Instagram handle.]
Template 3:
[Who you’re]. [What your followers could expect from your account.] [Alternative account links.]
When you are looking to develop or maintain your career and business, your LinkedIn page should go beyond the basics. If somebody Googles your name, it’s your LinkedIn profile that shows up approximately 90 % of the time—so you better make it great.
While building a Company Page is essential when you run a business, your personal profile needs to be perfected so that you could gain a following, appear as skilled as possible, represent your company properly, and attract recruiters if and when the time is right.
An important part of your LinkedIn page is the summary part. Right here, you have 2,000 words to showcase your skills, work history, unique talents, and anything that sets you apart in your industry.
Template 1:
[Name] has worked in [industry] for [number] years. Their career began in [location] where they worked at [company] as a [role].
Since then, [name] has [achievements] and [accomplishments].
[Name] is passionate about [passion 1] and [passion 2]. They’ve [examples of how you have put these passions to work].
Specialties: [list of special skills and talents ie. facilitation, program development, event planning, writing]
Particular areas of expertise: [List of topics such as technology, art, investing].
Template 2:
[Job title] with [number] years experience [what you do].
Strengths focus on [strength 1], [strength 2], and t[strength 3]. With these strengths, I’ve experienced [list of areas of experience] and a proven track record of [successes].
Specialties: [List of specialties and unique talents.]
Template 3:
[Name] has spent [number] years [what you do] via [how you do it]. They’re a member of [any organizations or boards you’re a member of].
[Name] is the [role] at [organization or firm name]. They usually contribute to [publications or organizations you contribute to] with their expertise in [areas of expertise].
[Name] is the recipient of [awards and accolades].
Template 4:
[Job title]
Expert at [what you are an expert at]
Highly accomplished [job title] with [number] years [what you do] for [kinds of organizations].
Expert in [what you are an expert in]. Known as a [what you are known for/your unique talents]
Specialties:
➲ [Specialty 1] – [description]
➲ [Specialty 2] – [description]
➲ [Specialty 3] – [description]
Your Pinterest bio permits you to introduce yourself and your business to your fans. Pinterest is extremely visual, so your bio should be short and to the point, without distracting from your actual content.
You only have a couple of seconds to convince a potential follower to follow you or repin your content, so make those 160 characters count.
Something else to remember is that while hashtags are helpful in your bios on other social networks, Pinterest does not work that method. Instead of concentrating on hashtags, Pinterest finds keywords you utilize in your bio, post descriptions, and descriptors on your boards to help related users find you.
With this in mind, ensure your social media bio contains descriptions of yourself that are relevant, and select every word strategically (without sounding like an SEO robot).
Personal brands
Template 1:
[What your fans will find on your page] + [the unique value your content will offer].
[CTA]: [Link]
Template 2:
[Title and organization] | [Role] | Instagram handle | CTA: [email address]
Template 3:
Hello! I’m [name], [role]. I am Pinning [the type of content you share].
Companies and organizations
Template 1:
[What you are] for [who your target audience is]
Template 2:
We’re sharing [type of content] and [type of content] that you could only uncover via [company name]. Share yours using [branded hashtag].
Template 3:
[Firm name] is [what your firm is]. Follow us here to [what you bring your followers] and keep updated on our posts.
When you are dedicating massive portions of your budget to your business’s Facebook presence, however, ignoring your About section, you are missing out on a huge chance to engage customers.
A well-done About section could answer lots of your Page visitors’ questions—saving you lots of time and energy. In case your Page does not have related and useful info users are seeking, there is a great chance they will simply leave and take their business elsewhere.
The About Page has 3 key sections. First, the Business Info area is where you embody core firm details such as the opening date and mission statement.
The Contact Information section might be the most important part of your Facebook Page. That is where you will embody your business’ site, phone number, email address, and other contact info. It seems self-explanatory, however, you would be surprised at the number of firms who forget to fill this part out.
Lastly, the ‘More Info’ portion covers other details with a brief ‘About’ part, a ‘Company Overview’, and other info.
As Facebook is usually the very first place a customer goes to get details about you, having all of this info filled out is essential.
While most of the information will be quite easy to fill out, here are some ideas to get began with the About section and Firm Overview portion.
Template 1:
Welcome to the official Fb Page for [Company name]! For customer service and support issues, call [phone number] between [days and hours of operation].
Template 2:
Hello, we are [company name]. We believe that [company values and beliefs]. We encourage everybody to share their thoughts and opinions on our social channels in an enjoyable and respectful method.
Comments will be moderated and deleted when they contain profanity, obscenity or vulgarity, defamation to a person or people, name-calling, and/or personal attacks. Repeated violations of our comment policy might cause the author to be blocked from [Company name] social media.
Template 3:
[Slogan]. [Company name] helps our clients [3 things your business does].
Instance:
