When you check out the App Store and search for “social media,” you’ll find a multitude of apps. However, with the expanding landscape of social platforms, which ones are truly going to make a difference for marketers in 2023? Our Must-Watch Social Media Platforms report, based on insights from a survey of over 1,000 social media marketers, reveals the platforms they plan to leverage this year. Explore the data below and listen to what they have to say.

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Had enough of those same old New Year’s greetings flooding your social media? You know the drill – a never-ending stream of those plain “Happy New Year” GIFs that barely get a reaction. Well, it’s time to ditch the monotony and up your social media game! Get ready to sparkle and shine as we roll out a bunch of offbeat New Year social media post ideas.

These are bound to make your followers pause and go, “Wow, that’s how you rock in the New Year!”

Let’s dive right in!

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Driving traffic through social media has always been challenging for marketers. External links are often disliked by platforms and algorithms, and users may not be eager to click on them. Fortunately, zero-click content might be the solution we’ve been looking for. Zero-click content aims to deliver immediate value and engage users with every post. Improved engagement can result in more followers, broader reach, enhanced brand sentiment, and increased chances of going viral. It’s a win-win-win for users, platforms, and brands. Although creating this content may demand more effort than simply sharing a link, we assure you it’s worth it. Below, we’ll outline the advantages of zero-click content and provide tips and examples to help you kickstart your journey.

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Learn to make an awesome social media report with our easy guide! Our guide makes it a breeze—show off your wins, tackle challenges, and discover fresh opportunities each month. Craft reports that captivate leaders, wow clients, and impress your team.

It’s your ticket to boosting your social media game and achieving stellar results. Unleash the power of simplicity with our guide—your journey to impactful reporting starts here! Continue reading →


The swift evolution of social media has rendered its icons ubiquitous in daily life. Integrating social media icons into your brand’s marketing strategy presents invaluable opportunities, whether on your website, blog, emails, or marketing collateral. However, these icons are legally protected trademarks of the respective companies. Exercise caution and adhere to brand guidelines to avert potential legal ramifications before incorporating these logos. Given the dynamic nature of social networks, regularly updating their design and features, and staying informed about these changes is crucial. Brands must stay abreast of these alterations to ensure social media logos and icons are used correctly. This comprehensive blog offers insights into the latest social media icon and essential usage guidelines. Delve into the details to acquire a profound understanding of seamlessly incorporating these icons into your marketing strategy, safeguarding your business from legal repercussions.

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20+ Black Friday Social Post Ideas

Last Updated on November 30th, 2023 at 9:33 am

Are you seeking ideas for your Black Friday social media content? As a major shopping day, brands are expected to go all-in to grab customer attention. From imaginative graphics and compelling captions to interactive videos and influencer partnerships, leverage these ideas and examples to ensure your Black Friday social media post shines.

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Is It Good To Post To All Social Media At Once?

Last Updated on November 3rd, 2023 at 11:39 am

With numerous social platforms to handle, the temptation to post to all social media at once arises. Is it feasible? Technically, yes. Is it an ideal practice? Not exactly. With the appropriate tools, scheduling content across multiple social media accounts is possible, but it requires caution. Here’s a comprehensive guide to maintaining a professional appearance in your social media presence.

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While you might enjoy marketing your brand through billboards or radio ads, the reality is that, in 2023, including social media in your marketing strategy is essential. Apologies if that doesn’t align with your preferences! Social media is a crucial way to connect with your customers, gain valuable insights, and boost your brand. If you’re avoiding this powerful communication tool, you’re missing out on a fantastic opportunity to engage with your audience. (Is this the “inner saboteur” RuPaul often talks about?!) Keep reading for a comprehensive guide on creating a successful social media marketing strategy for your business.

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