Attempting to resolve where to concentrate your social media advert spend in 2020? We’ve collected the most recent social media advertising statistics—platform by precious platform—to get you began.

Social media adverts aren’t just for consultants and consultants anymore, and almost no one is getting by on organic alone. Use these stats to get caught up on the state of paid social: it’s your first step in direction of better viewer targeting and bumping up that ROI.

Let’s dive in. Continue reading →


Let’s take a look at this situation when we are all sitting around a table with our colleagues and staring at a content calendar for next month. We all feel shocked because the calendar is blank somehow. You may think “Will the internet never cease?”

After a few minutes of silence, someone of your co-workers finally asks:” So…anyone have any ideas?”

This is such a scary moment for people who feel obligated to fill all silences with their mindless chatter. We believe that it is a nightmare for you as well. A blank content calendar not only highlights the wildly swift pace of time but also make a panic at the thought of workload for the next month.

However, that only happens in the case you’re doing it wrong. Brainstorms will be so much fun and productive events once you get the right strategies.

Here in these articles, we mention several methods to help you start your social media brainstorm effectively. Let’s try these and see what will happen! Continue reading →



If you want to succeed on social media in 2020, you should follow the latest real-world data and top 5 social media trends to create your own strategy.

That’s why we made a series of interviews with more than 3,000 marketers toward the end of 2019. We also discussed with dozens of industry specialists. This gave us multiple points of view on the trends that most affect social media in the year ahead.

Finally, we pored via the most recent data from respected research organizations, like:

  • Deloitte
  • Edelman
  • eMarketer
  • Gartner
  • GlobalWebIndex
  • The CMO Survey

As we carefully selected through this huge mountain of information, five key tendencies emerged that we predict will form the social media space in 2020 and beyond.

Here’s our insider look at what is essential to know for the year ahead.

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It’s December, your social media holiday marketing campaigns have to begin now. As with all issues in social media, you want a stable plan to make it work. Virality, new followers, elevated model publicity, and money registers ringing like church bells don’t occur accidentally.

A strong social media holiday marketing campaign plan is necessary, and I’m going to take you through a couple of ideas you’ll want. There can even be some actual examples pulled straight from different companies on social media!

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An efficient lead era is essential to success in e-commerce companies. However, you don’t need simply any leads for your corporation—you want extremely-related and gross sales-certified leads. How do you accomplish this?

With an e-commerce enterprise, you spend a great deal of money and time in digital advertising, making an attempt to get your website discovered and utilized by customers. Are you cheerful together with your outcomes?

To really entice and retain prospects to your e-commerce website, you’ll want to be strategically energetic on social media. Extra importantly, it is advisable to know to find out how to drive leads from social media.

With this text, you’ll study eight methods you need to drive leads from social media to your e-commerce enterprise. You’ll see that the time and sources you place into social media can result in a valued return on funding so long as you comply with these finest practices.

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Should you aren’t already incorporating social video into your advertising and marketing technique, it could be the technical facet of issues that are holding you again. In any case, whereas 48% of professional entrepreneurs have not too long ago used video advertising, according to Animoto, solely 55% of small and medium-sized enterprise homeowners have performed so.

Whereas skilled entrepreneurs have entry to bigger budgets and excessive-finish video instruments, it may be tougher for smaller operations to get a social video marketing plan off the bottom.

Happily, there are many free and cheap social video toolkit and instruments that companies of any dimension can use to create compelling movies to be used on all social media channels. From fast textual content animations to picture-based mostly video slideshows to film-like video storytelling, listed below are eight social video instruments that may allow you to create your first advertising and marketing video earlier than the tip of the day. Continue reading →