Continue to discover the right way to plan a product launch on social media… Continue reading →
In this step-by-step guide, we’re sharing everything you should know to launch a new product on social media — from setting your objectives and growing a strong creative idea, to constructing a content plan that generates buzz and drives conversions. Continue reading →
Weighing the options between organic vs paid social media? We’ll prevent some legwork: you’re in all probability going to want to do a bit of both.
Paid and organic social are different beasts best harnessed for various objectives. However, for a holistic method that balances awareness with conversion, it pays off to know the professionals and cons of each.
In case you’re new to paid social, 2020 is a fascinating time to get began. Confinement throughout the pandemic has people using social media more all over the world. However, at the same time, the advert spend isn’t keeping up. The major social networks are reporting some ups and downs of their revenues as many brands pause their promoting, either to save money during an economic downturn or to take a moral stance against hate speech.
It’s a complicated time, however, the silver lining is that there’s evidence advert prices are trending decrease. For example, Facebook’s CPC went down from 11 cents to 9 between January and March alone.
Along with making your workday less demanding, utilizing a social media scheduler may help you propose an efficient content material combine. You’ll be able to search for alternatives to reinforce social messaging throughout platforms. And, you’ll be capable of time your posts to achieve the biggest possible viewers.
In this article, we clarify the right way to create a social media schedule. Then, we share an easy-to-customize social media posting schedule template. Lastly, we stroll you through precisely the right way to schedule social media posts. Continue reading →
However, in case you’re sticking with #ThrowbackThursday posts on Twitter, uncertain of how else to make use of hashtags, stay right here. Your brand can do much more.
This post breaks down the fundamentals of successfully utilizing hashtags on social media and why you need to use them. Continue reading →
It’s well-known that photos click on social media. And so they’re also what we click on. Normally, posts with visuals get more views, likes, and shares than posts that don’t.
However, sourcing photos for social media isn’t straightforward all the time. The legalese found in image copyright policies can be intimidating. From Attribution-Noncommercial-No Derivative Works licenses to “fair use,” there’s lots to unpack.