Selecting and Modifying Your Ideal Instagram Username in 2023

As Instagram SEO gains importance for creators and brands, it’s crucial to have an account that’s easily discoverable and memorable. And that’s where your Instagram username comes into play! But what exactly is your Instagram username, and why is it so important? And how do you pick the perfect one? Don’t worry – we’ve got you covered! In this article, we’ll share our top tips for selecting the ideal Instagram username, along with all the essential information you need before making the switch.

What is an Ideal Instagram Username?

Have you ever wondered what your Instagram username is and why it matters? Your Instagram username, also known as your handle, is the unique profile address that helps others find and follow your account. It’s preceded by the “@” symbol and can contain up to 30 characters of letters, numbers, and symbols.

Although it might seem like a small detail, choosing the right Instagram username can make a big difference in establishing your brand identity and discoverability. So, what makes a good username for Instagram? It should be simple, memorable, and consistent with your brand on other social media platforms.

To help you select the perfect username for your Instagram account, we’ve put together our top five tips:

  • Keep it simple
  • Think outside the box
  • Let your brand shine
  • Be consistent
  • Keep your long-term goals in mind

With these tips, you’ll be on your way to creating an Instagram username that stands out and helps you achieve your social media goals.

Tip #1: Keep It Simple

When it comes to choosing an Instagram username, simplicity is key. While usernames can include various characters, it’s best to stick to a straightforward name that’s easy to spell and search for.

Avoid using complicated words or excessive symbols that could confuse your followers. Instead, opt for a username that is concise and easy to remember.

Tip #2: Think Outside the Box

Don’t be afraid to get creative when selecting an Instagram username. Memorable usernames tend to have a greater impact on your follower count, so brainstorm ways to stand out.

Try using a pun or a play on words that reflects your personality or brand. Just make sure it’s appropriate and easy to understand.

Remember, your username is a reflection of your brand identity and should align with your long-term goals. If your brand name doesn’t lend itself to wordplay, don’t worry! There are other ways to make your username memorable. You can make it seem like a file, like the underneath user.

ideal Instagram username

Tip #3: Let Your Brand Shine

With over 1 billion monthly active users on Instagram, you might still be able to snag your business’ username, especially if it’s unique. Direct usernames like @brunettethelabel and @fentyskin make it easy for followers to find you via search.

ideal Instagram username

Simplicity is key!

Tip #4: Be Consistent Across All Platforms

When selecting your Instagram username, it’s a good idea to ensure it’s also available on other social media platforms. This not only ensures consistency, but it also promotes your other social profiles. With the same username, your followers on Twitter and TikTok can easily find you on Instagram.

Note: While Instagram usernames have a 30-character limit, other platforms like Twitter only allow up to 15 characters.

Tip #5: Keep Long-term Goals In Mind

Using a niche-specific Instagram username can be an excellent way to boost discoverability. But don’t forget to keep your long-term social media and business goals in mind. If your brand plans to diversify its product range in the future, avoid tying yourself to a single product in your Instagram username. Instead, go for more generic terms like @shopbando that give you room to grow.

Thinking ahead can save you from having to rebrand in the future, which could negatively impact your engagement and discoverability.

Change Instagram Username

To change your Instagram username, simply follow these steps:

  • Step 1: Head to your profile and tap “Edit Profile” beneath your bio.
  • Step 2: Click on “Username” and type in your desired Instagram username. Tap “Done” when you’re satisfied.

Voila! Your new username is now up and running, ready to connect you with the world.

But before you jump into changing your handle, it’s worth remembering that consistency is key on Instagram. Changing your username frequently can cause confusion and potentially lead to a decrease in followers.

However, if you’ve taken our tips on board and feel that a change is necessary, go for it! Your Instagram handle is an important representation of you or your brand, so make sure it’s the best it can be.

Got Questions about Instagram Usernames? We’re here to help!

Can I See My Old Instagram Usernames?

Want to see your old usernames? Easy peasy. Just follow these steps:

  • From your profile, tap the three horizontal lines in the top right corner.
  • Select “Your Activity.”

  • Scroll down and tap “Account History” to see your past account changes. Filter to “Usernames” to find past usernames.

When I Try To Change My Username, It Appears “Username Not Available”?

If you get the “username not available” message when trying to change your username, it means it’s already taken. You could try variations of your preferred username or choose a different one.

How Many Times Can You Change Your Instagram Username?

Keep in mind that you can only change your Instagram username twice before waiting 14 days to do so again. But if you make a mistake, you can always revert to a previous username without waiting.

And that’s it! You now have all the information you need to choose and change your ideal Instagram username like a pro. Time to make the switch? We’re tagging you!


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