The time people spend seeing YouTube on their TV has more than doubled year over year. There is an audience to be found there, and if you optimize for YouTube, your chances of being found grow.
Now, most of the SEO tips depend on you identifying a keyword and promoting your video correctly. And not all of these tips could be carried out through YouTube alone. To get the most bang for your videography buck, think about some of the Youtube SEO tools below to optimize your video for search.
1. Ahrefs Keywords Explorer
Ahrefs is one of the best SEO tools which is a comprehensive search engine optimization platform that permits you to monitor a website’s ranking, estimate the organic traffic you’d get from each keyword, and research keywords for which you may need to make new content.
One popular function of Ahrefs is Keywords Explorer, which lets you look up numerous details associated with a keyword you are excited about. And as you could see in the screenshot above, you may filter your keyword outcomes by search engine — including YouTube.
Ahrefs Keywords Explorer provides you with a keyword’s monthly search volume, how many clicks received by videos ranking for that keyword, related keywords, and more.
2. Canva
You may know Canva as a design template for creating all types of cards, pictures, logos, and more. It just so occurs this popular product has a Thumbnail Creator just for YouTube videos.
As stated in the tips above, thumbnail pictures are critical to promoting your content in YouTube search outcomes and enticing users to click on your video. Utilizing Canva’s Thumbnail Creator, you may create the perfect preview picture for your video in 1280 x 720 pixels — the thumbnail dimensions YouTube requires.
3. HubSpot Content Strategy
The content strategy tool developed here at HubSpot, these SEO tools permits you to find popular keywords for which to make content and then arrange these keywords into groupings — what we call “topic clusters.” By sorting your content into topic clusters, you may oversee which items of content are associated with one another, which kinds of content you have planned, and what you’ve already created.
While the keywords you uncover in HubSpot reflect their popularity in a standard Google search, many of those topics will also produce videos on Google’s search engine outcomes pages. In these cases, you could make topic clusters which have both a blog and YouTube content belonging to them.
Clustering your content — and linking from videos to blog posts, and vice-versa — may give you more authority in the eyes of Google and YouTube, while providing you with more methods to capture traffic from the people searching your topic.
4. vidIQ Vision
It is a Chrome extension, available via Chrome’s web store in the hyperlink above, that helps you analyze how and why certain YouTube videos perform so well. This consists of the tags a video has been optimized for, its average watch time, and even how rapidly that video could be gaining traffic.
The vidIQ tool then gives an SEO “score” you could use to create content that performs (or outperforms) the outcomes you already see on YouTube.
5. TubeBuddy
TubeBuddy is an all-in-one video platform that supports you handle the production, optimization, and promotion of your YouTube content. Its functions embrace an automatic language translator (which helps you rank for non-English keywords), a keyword explorer, tag suggestions, a rank tracker for your published videos, and more.
6. Cyfe
Cyfe is one of the big SEO tools suite that offers, among other issues, a web analytics platform. On this platform, you could track page performance across every site property you have content on — including YouTube — and where each page’s traffic is coming from.
In addition to traffic analytics, Cyfe could illustrate you which keywords you are ranking for and which ones are most popular across various search engines. Sounds a lot like Moz or Google Analytics, right? That is because Cyfe has data from both of these tools, and more, built into it.
It doesn’t matter what SEO tip or tool you begin with, a successful YouTube channel starts with good content. Be sure your viewers have something high-quality and relevant to watch once they find you. Want step-by-step help? Download our free guide on YouTube for Business below.