Specialists Talk: What Makes a Perfect Twitter Marketing Strategy

What’s your Twitter marketing strategy? Is it working? There are more than 350,000 tweets posted each minute of day by day. How do you guarantee your messages stand out? Google, Nike, Starbucks, and extra large manufacturers fought for consideration and received. Was it luck or good Twitter marketing strategy?

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Twitter Marketing Strategy Insights from Specialists

We took an in-depth look to learn the way these large names acquired it properly. We fired up Talkwalker’s social listening device and, utilizing Interbrand for reference, selected 18 prime manufacturers from 9 industries. To combine it up a bit, we added a few CEOs you will have heard of. We mined a years’ value of information from every model, measuring hashtag utilization, most profitable tweets, if and the way model ambassadors and influencers had been employed, and engagement with clients.

Beneath are some examples of what labored for these international giants on Twitter. You may read the full report of all 20 brands and uncover how they rocked Twitter and discover inspiration in your personal Twitter advertising technique.

The “Tell It Like It Is” Strategy

In case you imagine what you say, and in case you can again it up, tweet it—engagement stats relish it!

As an investor, an entrepreneur, a father & grandfather, I urge the UK to #VoteRemain https://t.co/3TP8Gh6t5W pic.twitter.com/IJCGP1s3jy

— Richard Branson (@richardbranson) June 21, 2016

Richard Branson loves to precise his opinion. He’s not doing it to be adored—usually, the feedback he receives is damaging. He says what he believes, and he shares his passions, whether or not it’s #VoteRemain for the UK to remain in Europe or #readbyrichard books about bettering the justice system.

In case your model is attacked, you will need to handle the negativity and defend your model. Donald Trump’s hit on The New York Times introduced a mature and measured response.

fact: surge in new subscriptions, print & digital, with trends, stops & starts, 4 X better than normal.

— NYTimes Communications (@NYTimesPR) November 13, 2016

Siemens suffers adverse feedback on Twitter with regard to environmental points. Relatively than responding immediately, it usually posts tweets with constructive hashtags like #CleanEnergy and #Ingenuity.

⚡️ "Winds of Change – with #Ingenuity to #CleanEnergy"https://t.co/sJutSQHmFX

— Siemens (@Siemens) September 23, 2016

Crew Up with Brand Ambassadors

Of the 20 manufacturers, Nike topped the tweets with a video of a nursery stuffed with cots, every containing a sports activities hero, together with Serena Williams, Mo Farah, Neymar Jr, LeBron James, Zhou Qi—all Nike model ambassadors. Subsequent tweets from Nike took every sporting hero and confirmed their story, starting with “My story started.”

An A-listing movie star suffered a case of mistaken id whereas ordering a drink. She tweeted, and it rapidly went viral—19.9 thousand retweets and over 47 thousand likes. Starbucks responded with an apology and requested if her drink was good, incomes 957 likes within the course of.

Newsjack Responsibly

Google loves a development and assuredly employs newsjacking, virtually every day. It really works for the model, because it retains its Twitter account fascinating with out closely promoting its merchandise. The end result? Google acquired essentially the most mentions and second most retweets of all of the manufacturers we studied. It’s a cool feed for catching up on what’s happening globally. The next tweet jumped on two trending hashtags concurrently.

Prioritize Human Connection

Some manufacturers watch for a disaster earlier than racing to Twitter and tackling it, or solely reply if there’s a customer support downside. Twitter is a lot extra. It ought to by no means be thought of purely an information feed and promoting the platform. Used nicely, it should deliver your corporation and viewers nearer, constructing an actual relationship. It will possibly enhance visitors to your website, which in flip can enhance your search engine web page rating. You’ll be able to interact with present prospects whereas reaching out to new ones.

Human connection issues. Replying to individuals who point out your model with personalized tweets, asking questions, and injecting humor go a great distance. Your followers will admire the hassle, and also you’ll improve engagement and enhance model consciousness.

When Elon Musk was caught in visitors, he tweeted about constructing a brand new product. He broke the unofficial guidelines of Twitter good-apply and tweeted without a picture and without utilizing hashtags, but his tweet obtained 55.3 thousand interactions.

Some people consider today #InternetDay. It’s also #NationalCatDay. Coincidence? We think not. pic.twitter.com/6vDOg3hDVF

— Google (@Google) October 29, 2016

Your Twitter advertising and marketing technique could make or break your model. What’s the ROI of chatting along with your Twitter followers? It’s an entire lot greater than monetary return.1 (spotlight to tweet) It’s about being human, and regardless of the scale of your organization, it’s what your followers admire.

Hope it is useful with your Twitter marketing strategy!