1. Set up an eye-catching merch display
To sell things on Spotify, first, share your music and claim your Spotify for Artists profile. Then, on Spotify for artists, create a store for your merchandise.
Make your stuff look good with clear, high-quality pictures showing each item. Use words that don’t just tell about the item but make people want it. Tell a story connecting your merch to your music to make it a must-have.
2. Sync your releases with merch drops
People are already getting excited when you have a new album or song coming.
Adding merchandise to your music lets fans be part of the experience.
Launching both at the same time makes a bigger impact, making sure people notice your music and merch.
The trick is to create anticipation. Giving sneak peeks at your merch before it’s out gets people talking.
It’s like telling a story where your merch and music are connected.
Some artists bundle merch with pre-orders, even throwing in digital downloads as a bonus.
This not only helps sell stuff but also makes the connection between the artist and fans stronger.
3. Diversify your Spotify merch lineup
Having different kinds of stuff to sell is like having options for more people to like what you offer. It’s not just a plan; it’s a smart way to make more fans happy.
Selling different things, like regular clothes or cool and unique items, can make more people interested in what you’re about.
It’s about making sure you have something for everyone who likes what you do.
Like, some musicians sell more than just shirts and stuff. They might have their guitars or cookbooks. It’s like they know exactly what their fans are into.
And get this: some team up with tech companies to sell cool stuff like headphones or speakers with their brand. It’s not just useful; it makes the fans feel even more connected to the music.
Having all sorts of merch says you get what your fans are into, and it shows your brand is growing and paying attention to what your audience wants.