If you’ve just started your podcast journey, getting it on Spotify is a great move. We’re here to make the process super easy for you. Follow these steps to know how to upload podcast to Spotify seamlessly.
But, before you jump into listing your podcast on Spotify, make sure you have at least one (or even better, a few) episodes ready on your podcast hosting platform. Once that’s good to go, you’re all set. The best part? You usually only need to do this process once.
Keep reading for a straightforward guide on how to upload your podcast to Spotify.
Why Should I Upload My Podcast to Spotify?
Imagine Spotify as a big library for podcasts, kind of like a super cool phonebook for people who want to hear stuff. It doesn’t store your podcast files but plays them from wherever you put them.
Once your podcast is on Apple Podcasts, which is like the main hub for other places, putting it on Spotify is a smart idea. Spotify is a super popular place globally, where lots of people look for new podcasts and where you can make your podcast bigger, look more trustworthy, and get feedback from listeners.
Spotify is like a superhero in the podcast world, even more popular than Google Podcasts for Android users. Around 30.7% of people who love podcasts use Spotify. In October 2021, Spotify had 381 million people using it every month, 19% more than the year before. And 172 million people paid to use it, also up by 19%.
With Spotify’s podcast world growing so much and over 3 million shows already there, not having your podcast there would be a big miss. Since 2019, the number of people listening to podcasts on Spotify has almost doubled. Plus, Spotify is doing big things with special podcast rights (like The Joe Rogan Experience and Michelle Obama’s podcast) and letting people do video podcasts. The growth is going to keep happening, so getting on Spotify sooner is better.
What Do I Need to Know Before Uploading a Podcast on Spotify?
Before you send your podcast to Spotify, make sure you have a few things prepared:
– Supported formats include MP3 files with a bitrate of 128kbps or higher and MP4s with AAC-LC.
– Aim for a recommended maximum episode length of 2GB, roughly equivalent to 12 hours at 320 Kbps.
– Save your podcast cover art as a JPEG, PNG, or TIFF file.
– Maintain a 1:1 (square) aspect ratio and use the highest resolution possible.
– Keep consumer-facing elements under 20 characters for compatibility with all Spotify clients.
– Note: This doesn’t apply to podcast and episode descriptions.
– Your RSS feed must have a unique podcast title, cover artwork, a podcast description for at least one episode, and the audio file uploaded to your host.
Tip: Familiarize yourself with Spotify’s complete Podcast Delivery Specification guide.
Afterward, check if your podcast hosting company partners with Spotify. If they do, you can submit your podcast directly through your host and also access statistics there.
If not, keep reading to find out how to submit your podcast to Spotify.
How to Upload a Podcast to Spotify?
1. Make a Spotify account. Make sure it’s not your personal account. Create a new one with the same email linked to your podcast host to prevent upload issues. Remember, when you sign up, you’re agreeing to Spotify’s terms and conditions. After signing up, log in and put your RSS feed on their platform.
2. Access to Spotify’s podcast website and click Get Started.
3. Put your podcast’s RSS feed link in the box and hit Next. Your podcast title, artwork, and description will show up on the right side of the page.
4. Spotify will ask you to confirm that you own the podcast by entering a code sent to your linked email.
5. Add some more info, like your podcast’s category (there are lots of topics to choose from), language, and country.
6. Take a second look at everything and click submit!
7. Spotify won’t send you an email when your show is live, so keep an eye out. Once you see it’s up, go ahead and share the news on social media platforms like Facebook, Twitter, and Instagram! Don’t forget to use handy podcast marketing tools for the best results.
By following simple steps, you can showcase your podcast on one of the largest podcasting platforms today. After your podcast is live, make sure to share it extensively. Make this a routine for each episode to enhance your listener base.