Starting a Record Label in 2023: A Budget-Friendly Guide (2/2)

Starting a Record Label in 2023

Keeping up the first part, we’ll continue delving into all the essential aspects of launching a successful record label. You’ll gain insight into practical operations, marketing tactics, and design strategies, as well as tips for creating a strong branding identity. While there’s a lot to consider, don’t worry. We’re here to provide you with expert advice, useful tricks, and essential tools to guide you through the process. So without further ado, let’s dive in and explore the exciting world of starting a record label!

Plan your launch calendar

Every time you sign an artist, it’s crucial to have a plan for their next release.

Essential dates to keep in mind include the final master deadline, album artwork, social media campaigns, video shoots, press releases, radio sampler mailouts, and more.

All these elements will have additional deadlines that you need to consider, so be prepared to start planning right away, especially if you plan to do a music video shoot.

Plan your merchandising

What products will your label sell, and where? How much will you charge?

Your label’s merchandise is a significant revenue stream, especially in the early days.

Starting a label requires an investment in materials like tape, vinyl, CDs, and shirts. On a budget, tapes, and CDs are great options, as they’re less expensive to produce than vinyl.

T-shirts can be profitable with a good designer and ethical wholesale supplier.

Some helpful tools for your early days

Starting a record label requires hard work, sleepless nights, and tough decisions, but the satisfaction of seeing an artist take off on launch day is unmatched.

Here are some tools to make the most out of your first few releases.

Choose a good digital distribution service

It’s a given that your artists should be easily streamable on Spotify, Apple Music, and other platforms.

To accomplish this, you’ll need to collaborate with a digital distribution service. LANDR Distribution, for instance, is an excellent option with affordable plans tailored for record labels.

Choose a plan that offers lots of flexibility, enabling you to release as many albums, singles, and EPs as you desire.

Additionally, ensure that you can schedule releases for specific days and have transparent payout breakdowns and analytics on where your fans are located.

Build relationships with playlist curators

To expand your artists’ reach to new audiences, playlists can be a powerful tool.

It’s important to take advantage of every legitimate opportunity to apply for playlisting spots, whether it’s through Spotify or independent curators.

However, it’s crucial to avoid paying for a playlist spot. Playlist scams can result in your music being removed, and it’s best to generate organic interest in your music.

Save money on mastering with automatic mastering

If you don’t have much cash to shell out on a professional human master, your second best option is to turn to much more affordable automatic AI mastering services.

Don’t be afraid to network and seek help if you need it.

To achieve a high-quality final result, don’t try to do everything by yourself.

Consider hiring a freelancer who specializes in areas such as design, videography, or writing a professional bio.

Quality content is crucial for success, so be prepared to invest in it.

Ink the deal

Starting a record label is no easy feat, but if you’re passionate about music and determined to make a mark in the industry, it’s a great place to start. Launching something new and exciting is a surefire way to get people in the art scene talking about your label.

While success isn’t guaranteed, sticking to your vision, aesthetic, and goals can help set you on the path toward it. Remember to stay true to your passion and work hard, and you’ll be well on your way.

Of course, you don’t have to go it alone. Hiring freelancers or working with a digital distribution service can help you get the quality content and services you need to make your label stand out.

With these tips in mind, you’re ready to take on the challenge of starting your own record label. Good luck, and don’t forget to enjoy the ride!

Share this post