How to Use Facebook Groups to Engage Customers (1/3)

Last Updated on September 7th, 2020 at 10:32 am

Facebook groups to engage customers

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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Target Customers With Facebook Ads

Last Updated on August 1st, 2020 at 10:44 am

facebook targeting tools

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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8 Effective Facebook Targeting Tips (1/3)

Last Updated on August 1st, 2020 at 11:02 am

facebook targeting

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value.

Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget.

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. 8 powerful Facebook ad targeting strategies you should know

8 powerful Facebook ad targeting strategies you should know

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How to Advertise on Facebook in 2020 (1/3)

Last Updated on June 15th, 2020 at 5:52 pm

advertise on Facebook

We all know Facebook is now the world’s largest social network. Then Facebook advertising is an essential way to connect with your audiences on this platform.

With the Facebook algorithm which is updated day by day, you can find it hard to connect organically with audiences. However, Facebook’s micro-targeting features allow you to exactly reach your target audience. Facebook ads can deliver your message directly to the people who are most likely to want your products or services.

That’s good for your budget, conversion rates, and return on investment. You only pay money to approach the most valuable potential customers.

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Schedule Facebook Posts Effectively to Save Time, have you tried?

Schedule Facebook Posts

The sound of your alarm goes off. It’s 2 a.m. PST.

You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm.

All of a sudden you bear in mind what’s subsequent in your social media content material calendar. It’s a Facebook video to your audience in Dubai—an hour later at three a.m..

You start to weep softly.

Don’t cry. We’re right here to assist. We’ll educate you how you can schedule Facebook posts forward of time to make your life simpler. Continue reading →

What Can Be Learned From These 5 Examples of Creative Carousel Advert

Carousel Advert

If one image is worth a thousand phrases, a carousel advert is price 10 times that. Actually. In response to knowledge discovered by Kinetic Social, advertisers utilizing carousel advert see a click on by means of fee 10 times increased than different advert codecs on Fb and Instagram.

Carousel advert permits advertisers to make use of as much as 10 pictures or movies inside a single paid to submit on Fb or Instagram. Every picture has its personal hyperlink, which implies more room for advertisers to stretch their creativity.

On Fb, carousel advert drive 30 to 50 percent decrease value-per-conversion and 20 to 30 % decrease value-per-click on than advertisements with a single picture.

Wish to take a look at your individual carousel advert marketing campaign? Learn on for some examples and concepts to get you began. Continue reading →

[Sharing Corner] Creative Ways to Grow Facebook for Local Business (1/2)

facebook for local business

After practicing dentistry within the U.S. for a number of years, Anissa moved to her husband’s dwelling nation of Jamaica in 2010 and began a brand new dental follow from scratch. She knew most dentists sometimes get 10 to 15 new sufferers per 30 days via referrals, however with a startup observe in a very completely different nation, she determined to attempt selling her new observe on Fb.

In early 2010, Anissa arranges a Facebook business page and commenced sharing what occurred within the application every day, together with behind-the-scenes snapshots and tales about how the applicant’s dental companies have been altering individuals’ lives.

Anissa’s technique labored. Her follow started getting 5 to 10 new sufferers a month. Anissa figured she was onto one thing and commenced investing for Fb adverts. Because the Fb algorithm modified, she made changes. Her follow now spends about $500 a month on Fb and people advertising and marketing efforts entice about 50 new sufferers each month.

With such excellent progress, the applicant’s income tripled, and Anissa’s follow was capable of pay for a brand new workplace with 3 times the house completely out of earnings. The observe is debt-free and so is Anissa. She shares that this monetary success and safety is a result of the enterprise progress she achieved by means of Fb advertising.

After dentists began asking Anissa how her apply was reaching these loopy outcomes, final 12 months Anissa created a Facebook course and commenced lecturing to dentists everywhere in the world about Facebook for local business. Continue reading →

What’s So New About Facebook?!

Facebook formally launched the Camera Effects Platform at its annual F8 Conference for builders. The brand new Facebook Digital camera Impact Platform “turns smartphone cameras into the primary AR platform” and offers “a possibility for artists and builders to create results for the Facebook digital camera.”

With this new platform, Fb launched two new instruments, Frame Studio, an internet-primarily based software that “permits anybody with a profile or Web page to design frames to be used on profile photos or within the new Facebook digital camera,” and AR Studio, which “permits artists and builders to construct their very own AR experiences corresponding to animated frames, masks, and interactive results that reply to movement, interactions throughout Live broadcasts, or third-social gathering information.” Continue reading →

Make The People Share Links to Facebook From Your Website

have shared articles from your website

Facebook seems to be on the verge of including a brand new priceless concentrating on technique for publishers: Target users who have shared articles from your website.

I say “seems to be” as a result of I had it for a really brief time frame at present. I used to be so excited that I forgot to take greater than a single screengrab. Then the function was taken away from me. However, the function’s short-term existence in my life makes it a superb guess that it will likely be out there quickly. It was doubtless launched earlier than it was totally prepared (or earlier than Fb was absolutely prepared to speak about it). I had it lengthy sufficient to create a few audiences. These audiences proceed to work, so I’m utilizing them for concentrating on in addition to utilizing them as a supply for Lookalike Audiences.

Let’s take a more in-depth take a look at what I noticed and what I do know… Continue reading →