In case your consumer is a longtime brand that has marketed through Fb earlier than, they doubtless have the Fb pixel on their website. Additionally, they seemingly have audiences that they’ve used earlier than which have confirmed to achieve success.
As a brand new advertiser working with this shopper, you can begin from scratch with brand new viewers or leverage what was created earlier than. Ranging from scratch for a Website Customized Audience would imply including a brand new pixel to the positioning, which is messy and received’t return in time.
At this level, the shopper might add you to their advert account. Nevertheless, that might possibly provide you with entry to issues they don’t need you to entry — like prior promoting, different pages and monetary info.
Or they may add you to their Enterprise Supervisor to easily grant you entry to a particular audience or pixel. So, Let’s learn to share a Facebook advertising audience or pixel! Continue reading →