These are the opposite 5 inventive methods which you could apply in your Facebook engagement.
6) Create fan points
Rewarding followers for spreading the phrase about your organization based mostly on ‘fan points’ is an artistic technique to encourage Facebook engagement. Instruments like Booshaka may help you reward followers by increase fan points.
In return for his or her achievements, followers will likely be awarded factors to compete for a spot in your league desk. This desk can be utilized to establish high followers, who may even be promoted to model evangelists sooner or later.
Instance: This method was utilized by Motor Trend Magazine to establish high followers primarily based on factors, who have been rewarded items, perks, and new experiences.
7) Supply a live stream
Internet hosting a Livestream in your web page will make followers really feel particular; they’ll get to see the face of the brand (which may be a celeb or a neighborhood tv actor, if you happen to may afford). Occasions could be recorded for later viewing, and a chat characteristic will make it extra interactive and fascinating for the audience.
To combine a Livestream in your web page, set up Facebook’s Livestream app and click on the ‘Get Began’ button in inexperienced.
Instance: WGN-TV News supplied a Livestream to their followers, in addition to a chance to debate.
8) Join followers together with your brand
Supply loyal followers an opportunity to turn into the face of your brand. Handpick 5 of your most-partaking followers and promote a marketing campaign by which remainder of the followers are capable of a vote to resolve which of the 5 contestants will turn out to be the face of your model. This may present a chance for everybody interacting together with your brand that can assist you to reward probably the most loyal fan of your brand.
Instance: Levi’s Facebook marketing campaign adopted the identical technique. Fb followers had been supplied an opportunity to develop into the following Levi’s Woman, and the marketing campaign obtained a superb response, from the voting levels of the marketing campaign until the announcement of the outcome.
9) Offer unique insight
What higher option to reward interactive followers than with unique insights or sneak-peek of an upcoming product. Followers will really feel appreciated and may flip into insiders, as they are going to have the chance to share breaking information in regards to the model they love with their social circles. In case your content material makes your followers seem like heroes of their social circles, they’ll make your brand look model appear to be Justice League!
Instance: JetBlue Pre-Sport Social content material is unique for the Facebook Page of Patriots. Fb followers have entry to trivia, polls, unique video footage and behind-the-scenes photographs.
10) Have informal conversations
It’s necessary to needless to say followers are folks and never autonomous responding robots. They’ve their very own schedules and Friday evening dinner plans. Discuss to them as regular individuals, have informal conversations, and have real looking expectations on what shall be their response while you reward them.
Deal with them with respect in the event that they don’t interact with the model after a reward. Simply be informal and present frequent social like to totally different followers by speaking as for those who are speaking to a pal. Followers really feel necessary when a model takes out time to hearken to their privacy issues and their everyday routines.
Followers maintain lots of worth especially growing Facebook engagement, so be sure to acknowledge them and revel in an enduring effect on brand loyalty.