Facebook Cover Photo Size and Design (1/2)

Last Updated on November 21st, 2020 at 10:55 am

Facebook cover photo size

While Facebook cover photo size doesn’t seem like a big deal, it is. Like everything your brand produces online, anything less than an optimized presence can hurt your chances with ideal customers. Conversely, the right design and dimensions will do wonders for your brand. The perfect Facebook cover photo will give your company a professional look and feel. They also inspire confidence, credibility, and make your brand feel altogether approachable and likable.

While there’s no secret to Facebook cover photo sizes, something this guide definitely includes. Facebook cover photo size is a part of an important topic: Design. And design can be complex. You need to balance the right elements in your Facebook cover photo to ensure that you strike the right chord with social media visitors.

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Facebook Marketplace: A Guide for Marketers (1/2)

Last Updated on November 13th, 2020 at 5:50 pm

facebook marketplace

Facebook introduced Facebook Marketplace where users can buy and sell with their communities in 2016. Think Craigslist, but with Messenger.

However, plans to incorporate more brands into the platform mean that big changes are underway. In June 2018, Facebook announced the feature for businesses to place ads in Marketplace. And soon Facebook will include more B2C options to the C2C platform.

In other words, keep in mind that Amazon with a hyper-targeting algorithm.

So, how does Facebook Marketplace work exactly? And what can businesses do to prepare? Keep reading to learn which features are currently available and how to plan for what’s in store.

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7 Facebook Boost Post Tips for Brands in 2020 (1/2)

Last Updated on October 19th, 2020 at 12:15 pm

Facebook boost post tips

With more than 2.4 billion users around the world, Facebook is one of the most used social network. People don’t just use it for socializing, it has a huge impact on people’s purchasing decisions. An average Facebook user clicks 11 ads in a month. More than 90 million small businesses use Facebook to connect and engage with their target audience. It is impossible for businesses, brands and marketers to ignore Facebook’s massive reach.

As the number of businesses using Facebook for marketing is going up, the competition has skyrocketed. Organic reach is extremely challenging. You can’t expect your posts and content to organically reach your target audience. Your competitors are already using Facebook ads and in case you don’t, you’ll be left far behind.

One of the most popular Facebook advertising types is Boost Post. It’s a simple yet effective way to increase the engagement of your post. The boosted post is showed to users on Facebook in their News Feed. You can choose the targeting options to show your post to the right people. There are several techniques and tips to increase the effectiveness and reach of your Boost Post on Facebook. Here are 7 Facebook boost post tips for your brand.

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The Best Post Ideas for Facebook Lead Generation (1/3)

Last Updated on September 16th, 2020 at 10:43 am

post ideas for lead generation

Most marketers know by now that Facebook is a crucial business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you realize it can help you reach new audiences you may not have been able to reach otherwise. It can also allow you to be found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. However what about using Facebook post ideas for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.

And yet, we discover that only about half of marketers use Facebook to source leads. This needs to change. And even in case you are generating leads on Facebook. All of us could probably use a little boost in our lead generation efforts.

To ensure we’re all on the same page, let’s start with what a lead is (and isn’t). And then the two forms of leads you can generate on Facebook.

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How to Use Facebook Groups to Engage Customers (1/3)

Last Updated on September 7th, 2020 at 10:32 am

Facebook groups to engage customers

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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Target Customers With Facebook Ads

Last Updated on August 1st, 2020 at 10:44 am

facebook targeting tools

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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