How to Use Facebook Groups to Engage Customers (1/3)

Last Updated on September 7th, 2020 at 10:32 am

Facebook groups to engage customers

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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Target Customers With Facebook Ads

Last Updated on August 1st, 2020 at 10:44 am

facebook targeting tools

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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8 Effective Facebook Targeting Tips (1/3)

Last Updated on August 1st, 2020 at 11:02 am

facebook targeting

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value.

Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget.

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. 8 powerful Facebook ad targeting strategies you should know

8 powerful Facebook ad targeting strategies you should know

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How to Use Facebook for Business: DOs and DON’Ts

Last Updated on July 14th, 2020 at 12:18 pm

You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.

Wouldn’t it be nice to have a little pocket guide to navigating Facebook?

To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below.

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How to Advertise on Facebook in 2020 (1/3)

Last Updated on June 15th, 2020 at 5:52 pm

advertise on Facebook

We all know Facebook is now the world’s largest social network. Then Facebook advertising is an essential way to connect with your audiences on this platform.

With the Facebook algorithm which is updated day by day, you can find it hard to connect organically with audiences. However, Facebook’s micro-targeting features allow you to exactly reach your target audience. Facebook ads can deliver your message directly to the people who are most likely to want your products or services.

That’s good for your budget, conversion rates, and return on investment. You only pay money to approach the most valuable potential customers.

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