Keep reading this guide about Facebook Live for marketers.
In April 2016, Facebook launched Facebook Live, a live video streaming service that allows everybody to broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live, where based on the research of Vimeo, 78% of online audiences are watching video on Facebook Live as of 2018. It’s no mystery why Facebook Live is so popular: Videos see 3X the engagement of traditional videos shared on Facebook, and millions of users go live on Facebook all over the world. Here we will explore this complete Facebook Live guide!