How to Use Facebook Groups to Engage Customers (1/3)

Last Updated on September 7th, 2020 at 10:32 am

Facebook groups to engage customers

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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Target Customers With Facebook Ads

Last Updated on August 1st, 2020 at 10:44 am

facebook targeting tools

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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8 Effective Facebook Targeting Tips (1/3)

Last Updated on August 1st, 2020 at 11:02 am

facebook targeting

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value.

Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget.

Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. 8 powerful Facebook ad targeting strategies you should know

8 powerful Facebook ad targeting strategies you should know

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How to Use Facebook for Business: DOs and DON’Ts

Last Updated on July 14th, 2020 at 12:18 pm

You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.

Wouldn’t it be nice to have a little pocket guide to navigating Facebook?

To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below.

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How to Use Facebook Messenger for Business (3/3)

Facebook Messenger marketing

Here are more effective tips and practices for your Facebook Messenger marketing. Let’s check it out!

5. Earn a Very Responsive badge

The business that replies to messages in a timely manner is awarded a Very Responsive badge for their page. To earn a badge, businesses must have a response time of fewer than 15 minutes and a 90% response rate.

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How to Use Facebook Messenger for Business (2/3)

Last Updated on July 1st, 2020 at 2:49 pm

Facebook messenger for your business

Continue reading to explore the next steps to set up Facebook Messenger for your business and tips for marketing with message apps.

4. Write a greeting

A Facebook Messenger greeting is a customizable message someone receives once they open a message thread. It appears before they send their first message.

How to write a greeting on Facebook Messenger:

  1. Go to your page’s General Settings and choose Messaging.
  2. Scroll down and turn to Show a Messenger Greeting
  3. To edit the greeting, click Change.
  4. Choose Add Personalization. This way your greeting includes elements such as your customer’s name, your Facebook page link, your website, or your business phone number.
  5. When you are done, click Save.

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How to Use Facebook Messenger for Business (1/3)

Last Updated on July 1st, 2020 at 2:48 pm

how to use Facebook Messenger for business

Facebook Messenger is now one of the most essential messaging apps that allow brands to connect with their customers all over the world. According to research from Facebook, businesses exchange more than 20 billion messages with people on Messenger monthly. People prefer using messages to connect with business than calling or sending emails.

However, messaging apps are not only supported tools. Many brands have taken benefits of using Facebook Messenger marketing strategies, from building brands’ awareness to securing sales.

Here is such a complete guide on how to use Facebook Messenger for your business. In this post, we also provide you with tons of effective tips and practices for your next Facebook Messenger marketing campaign.

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