This complete guide is everything brands need to know about TikTok. We all know that it’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened.

Here is some example. The Washington Post hired an expert about the TikTok app. Buzzfeed is recruiting teens to manage the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on TikTok. A whos-who of celebrities, including everyone from Snoop Dogg to Reese Witherspoon, has created TikTok accounts. And ads finally made their way onto the platform, along with a shoppable component.

Continue reading →